Member Blog: Building Trust for Your Brand in a Distrustful World
by Gary Paulin, VP of Sales and Client Services at Lightning Labels “Trust,” “like,” and “respect” are three time-tested criteria for deciding everything from friendships to business relationships. Despite all the trendy buzzwords and expensive technology-driven “customer service” programs that purport to increase sales revenues, most buying decisions revolve around... Read more
Committee Insights | From Lab to Label: Safeguarding Consumers in the Cannabinoid Product Landscape
NCIA’s #IndustryEssentials webinar series is our premier digital educational platform featuring a variety of interactive programs allowing us to provide you timely, engaging and essential education when you need it most. In this edition of our NCIA Committee Insights series, originally aired on June 13, we were... Read more
Step Inside NCIA’s In-Person Events of 2023: An Exclusive Recap
NCIA is thrilled to have brought back our highly anticipated in-person events during the first half of 2023. We extend our heartfelt gratitude to the over 1200 members and supporters from 400+ companies who joined us on the road from January to May. Together, we experienced 10 Industry Socials,... Read more
Equity Member Spotlight – Back to D.C. for Lobby Days
by Mike Lomuto, DEI Manager For the second time in nine months, NCIA’s DEI Program organized a DEI Delegation as part of our annual Lobby Days on Capitol Hill.  The DEI Delegation consists of some of the foremost advocates for Social Equity from across the country. Their leadership within... Read more
Member Blog: What Does The SAFE Banking Act Mean for the Cannabis Insurance Landscape? 
by Valerie Taylor, Vice President (National Cannabis Practice Leader), The Liberty Company Insurance Brokers As an insurance professional and broker who worked with more than 70 cannabis clients, I have seen firsthand how the lack of access to traditional banking services has affected cannabis businesses. The cannabis industry has... Read more
The Equity Workshop Tour: Impactful Conversations with Regulators
by Mike Lomuto, NCIA’s DEI Manager Part 1 of a Blog Series Recapping the Equity Workshop Tour – Spring 2023 I believe that the cannabis industry needs intimate and dynamic events, particularly if we are to build in an equitable and diverse fashion, and that’s why I embarked on... Read more
Member Blog: 6 Key Strategies to Succeed in Cannabis Retail
The cannabis industry has seen significant growth in North America since the legalization of recreational cannabis in Canada in 2017. Currently, medical cannabis is legal in 37 US states, while 21 states allow its recreational use. As the cannabis retail industry matures, there are opportunities galore for entrepreneurs, but... Read more
Committee Blog: How Can Retailers Improve the Customer Experience?
by NCIA’s Retail CommitteeContributing Authors – Ace Castillo, Brian Anderson, Tony Trinh, Pete Longo, Nicole Rivers, John Kent, Larina Scofield, and Brian Hart In a competitive market the customer experience is one of the biggest factors in the success of a company. This begs the question as to how... Read more
Member Blog: From Seed to Harvest – A Guide to Successful Cannabis Cultivation
by Erika Cruz, Outreach Monks As the cannabis market continues to experience exponential growth, cannabis business professionals are constantly seeking ways to capitalize on this booming industry.  With the market projected to expand from USD 28.266 billion in 2021 to an astounding USD 197.74 billion in 2028 at (a... Read more
NCIA Members United in D.C. at Lobby Days! Join Us Next Year!
Photo By CannabisCamera.com by Michelle Rutter Friberg, NCIA’s Deputy Director of Government Relations Essentially every industry and association with a presence in Washington, D.C. hosts their own lobby days, advocacy days, or fly-ins – whatever you want to call them – where their members come to the Capitol to... Read more
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