How to survive the challenges of the cannabis testing industry Managing any laboratory can be challenging in the best of times, but managing a cannabis testing laboratory comes with a unique set of concerns. Since the industry is relatively new and extremely competitive, information about managing a cannabis testing... Read more

An essential part of successful marketing in any industry is understanding consumer behavior and how psychology affects purchasing decisions. There are many different psychological theories and models that can be used to more effectively match marketing tactics and messages to different consumers depending on their buyer personas and where... Read more