Count Greg Wilson among those who believe hemp could bring a new business opportunity to an old industry. After 15 years working in China... Hemp-based wood startup ready to enter market, but US-China trade war stands in the way

Count Greg Wilson among those who believe hemp could bring a new business opportunity to an old industry.

After 15 years working in China on bamboo and oak products, Wilson had an idea when the 2014 Farm Bill opened opportunities to grow hemp in the United States:

Pair his background in materials science with his desire to protect the environment.

“The market told me to take my process and adapt it to hemp,” Wilson said.

The result was a material he calls HempWood.

So, in 2014, Wilson started a hemp manufactured-wood company called Fibonacci.

After years of research and development, his business is ready to start production – though America’s trade uncertainty with China has delayed his start.

Built like bamboo wood

To make woodlike planks from hemp, Wilson explained, hemp fiber strands are pressed into logs.

The logs can then be cut into boards, using production techniques that are similar to that of a traditional sawmill, said Dewevai Buchanan, Fibonacci’s commercial director.

Fibonacci plans to make HempWood blocks to sell to other manufacturers for further processing before reaching consumers.

For now, the company will saw and dry boards and eventually move to more finished products.

HempWood, Wilson said, has key advantages over traditional wood:

  • Compared with oak, boards are 20% harder and more stable.
  • It takes only six months to grow the hemp necessary to create HempWood boards, compared with the 60 years it takes an oak tree to grow.

The hardwood floor market in the U.S. is worth roughly $4 billion a year, according to Grand View Research, a San Francisco-based market research and consulting company. And oak makes up the majority of the industry.

Wilson used his personal savings to start Fibonacci, but the company now has more cash in its coffers.

After two small funding rounds, Fibonacci raised roughly $3 million last year in Series C funding.

Fibonacci has since set up shop in Murray, Kentucky, where the company has an 11,000-square-foot building and plans to begin production this summer.

Trade obstacles

Greg Wilson

The Fibonacci factory is almost ready to go, but the United States’ trade uncertainty with China is keeping any production in Kentucky on hold.

Though the company has a stockpile of hemp fibers, Fibonacci is still awaiting the delivery of an industrial wood press from China.

Right now, Fibonacci is storing fiber-rich hemp bales on the grounds at Murray State University, which a school official has dubbed Mount Hempmore.

Still, Wilson and Buchanan are optimistic about the company’s potential.

Wilson said that he clears his voicemail of potential customers one day, only to have to do it again the next day.

Demand starts strong

“We’ve seen more interest from different parts of downstream manufacturing that use wood, domestic wood, as a way of differentiating their product and being innovative in their respective industries,” Buchanan told Hemp Industry Daily.

Interest in HempWood has come from woodworking industries such as the cabinet and flooring sectors, Buchanan said.

According to Tony Brannon, dean of the Hutson School of Agriculture at Murray State, the interest doesn’t stop there.

“The hemp hype is real,” said Brannon, who does not work for Fibonacci but places students as employees there.

Brannon recently fielded a call from a man who was interested in using HempWood to make whiskey barrels.

“It’s unbelievable to me, some of the markets that have been interested in this,” Brannon told Hemp Industry Daily.

Wilson said Fibonacci has 2½-3 years of soft orders for the plant, as well as close to 30 people who want to license the technology and produce HempWood themselves.

Still a niche

However, wood made from hemp is far from receiving widespread adoption, said John Dupra, co-founder of Revel Woods in Rochester, New York, and an expert in the hardwood flooring space.

“If it was just strength and moisture resistance, nobody would have wood in their homes. It would all be tile. Or stone. Or just polished concrete,” Dupra told Hemp Industry Daily.

He pointed to a survey by the National Wood Flooring Association that showed 78% of consumers preferred wood for their dream homes, with tile floors a distant second at 16%.

“Wood is the aspirational product,” Dupra said. “I think that the only reason we’ve had the success in laminated vinyl tiles is that it matches wood’s visual.

“The key for something like (Wilson’s HempWood) to really sell is, how does it look?”

Esteban Fernandez can be reached at [email protected]

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