Removing Roadblocks in the Hemp Industry Six Months after the 2018 Farm Bill

Nearly six months have passed since the 2018 Farm Bill was
enacted on December 20, 2018, but the road to developing a successful business
in the hemp industry is still filled with roadblocks.

Some of these obstacles are becoming easier to navigate, but
we’re still a long way from a free and open hemp market, particularly as it
relates to CBD products.

The Biggest Roadblocks Impede Sales and Business Growth

The reality of the hemp market nearly six months after the
2018 Farm Bill was enacted is there are states, government agencies, banks, and
law enforcement groups that are either intentionally or unintentionally
stopping hemp and hemp-related businesses from operating and growing freely.

1. Food and Drug Administration (FDA)

The 2018 Farm Bill allows the FDA to make its own rules
related to hemp used in food and drug products. At this point, the FDA does not
allow CBD products to be promoted using any type of health claim. In addition,
the FDA says CBD products are not dietary supplements but rather, they are
drugs that require approval under the U.S. Food, Drugs and Cosmetic Act (FDCA).

Bottom-line, the FDA
is enforcing its hemp rules, which say any hemp/CBD products that
claim to deliver therapeutic effects are drugs that must be approved by the
FDA. Furthermore, the FDA says food and dietary supplements containing hemp/CBD
cannot be introduced into interstate commerce.

Either way you look at it – food/dietary supplement or drug
– the FDA makes it nearly impossible for CBD companies to legally sell their
products today.

2. U.S. Department of Agriculture (USDA)

This month, the USDA released a legal opinion related to
hemp production in order to clear up confusion about interstate transportation
of hemp and who can get a hemp production license based on the 2018 Farm Bill.

The legal opinion from the USDA’s Office of the General
Counsel (OGC) concluded:

• Hemp was removed from the list of Schedule 1
  drugs and is no longer a controlled substance.
• The USDA is responsible for creating regulations
  related to hemp production.
• States and Indian tribes are not allowed to
  prohibit interstate transportation or shipment of hemp lawfully produced by a hemp
  license holder whose license was issued under the USDA plan.
• States and Indian tribes are not allowed to
  prohibit interstate transportation or shipment of hemp lawfully produced under
  the 2014 Farm Bill.
• States and Indian tribes are allowed to enact
  regulations and rules that are stricter than federal laws.
• The FDA and the U.S. Department of Health and
  Human Services (HHS) can regulate hemp under applicable FDA laws.

While the USDA has clarified its stance on some issues
related to the hemp industry, it hasn’t removed all of the roadblocks, nor does
it have the authority to do so. However, it does appear that the USDA is trying
to make it easier for hemp companies to do business.

3. Facebook, Google and More

Facebook, Instagram (owned by Facebook), Google, other
social media sites, and digital ad networks make it extremely difficult, if not
impossible, for hemp and hemp-related businesses to advertise on their
platforms.

Considering that Facebook, Instagram, and Google offer some
of the most affordable advertising options for businesses of all sizes, these
policies negatively affect the hemp industry and business growth.

Specifically, Facebook (including Instagram) prohibits the
marketing and promotion of industrial hemp – a policy that Colleen
Keahey Lanier, Executive Director of the Hemp Industries Association says
is, “restricted to outdated policies that continue to conflate hemp with
marijuana. Not all of Cannabis is considered a drug, and Facebook’s new AI
technology if it continues to recognize images of Cannabis as a controlled
substance generally.”

4. State Governments and Law Enforcement

Just because hemp is legal at the federal level doesn’t mean
it’s legal in every state. In fact, each
state can create its own regulations, which creates a fractured (and
confusing) marketplace for both businesses and consumers.

That’s a lesson a 69-year old great grandmother learned the
hard way in April when she was arrested
for carrying CBD oil into Walt Disney World.

On the other hand, the Transportation Security
Administration (TSA) changed its policy in May and now allows people to bring some
hemp-derived CBD products on planes.

5. Banks

Despite the passing of the 2018 Farm Bill, many banks
are still not willing to work with hemp businesses. In April, Senate
Majority Leader Mitch McConnell (R-KY) and Sen. Ron Wyden (D-OR) sent letters
to four key financial regulators asking them to clarify banking rules for hemp
businesses.

The letters were sent to the Federal Deposit Insurance
Corporation (FDIC), the Office of the Comptroller of the Currency (OCC), the
Federal Reserve System, and the Farm Credit Administration (FCA) asking for
better access to bank accounts, loans, credit, capital, and more, so more people
can start and grow their hemp businesses.  

How the Hemp Industry is Fighting Back

This month, the Hemp Industries Association (in partnership
with Bluebird Botanicals, Hoban Law Group, and Bish Enterprises) launched a new
“Hemp is Legal”
campaign nationally with a focus on changing Facebook’s advertising policy for
businesses directly or indirectly involved in the hemp industry.

The Hemp Industries Association says Facebook’s policy
exceeds what is required by law and is having a significant negative effect on
hemp businesses that are trying to build digital footprints.

The campaign includes a digital ad in New York City’s Times
Square that says “Facebook: Stop Censoring Hemp” and will run daily until
August 24, 2019. The Hemp Industries Association is also asking supporters to
sign a petition
to stop hemp censorship.

Key Takeaways about Roadblocks in the Hemp Industry

Clearly, there are many roadblocks in the hemp industry that
won’t be removed in the near future, but other obstacles could disappear if
businesses, advocates, and organizations continue to put pressure on the right
agencies and people.

In addition, continued scientific research that proves the
benefits of CBD will help open doors. Already, research has concluded that CBD
can be used to treat seizures related to pediatric epilepsy, and a
more recent study found that CBD
can help reduce cravings in people with opioid addictions.

However, at this point, we’re six months into the legal hemp
market, and it looks like it will take another six months – and more – to
remove most of the bumps that are preventing many businesses from thriving.