Ovation: Where Science, Medicine, and Cannabis Meet

With the quickly expanding legal cannabis market finding its legs after years of prohibition, there are several hurdles remaining before the plant and its cannabis-derived product offspring are fully accepted by mainstream society. First and foremost is, of course, full legalization. From that important step everything follows, from banking regulations to changes in incarceration to consumer acceptance. But there is a factor that could serve to speed up the process – scientific research. The more cannabis is proven to be safe and controllable and effective as a medicine, the more likely it is that the powers that be will remove the last remaining barriers to a relatively free market for cannabis products.

In this regard, Ovation Science Inc. (CSE:OVAT) (OTCQB:OVATF) is a leader in the cannabis-derived products sector of the industry. The company has taken its deep pharmaceutical background and focused on developing an advanced, patented, effective, and safe cannabinoid delivery technology called Invisicare®. The system efficiently delivers active ingredients such as THC and CBD in both topical and transdermal applications. To date, Ovation has created over 30 product formulations utilizing Invisicare®. The company has its own consumer product lines Invibe®MD and Arlo CBD Beauty which it sells through its own e-commerce portals while simultaneously licensing their formulations to state operators who then manufacture and market Ovation’s formulations in their designated territory.

We recently interviewed Ovation Science CEO and Co-Founder Terry Howlett about various aspects of the company, its technology, and the market opportunities for Invisicare® products. You can see parts of the conversation here in this article:

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Rooted in Pharmaceutical Science

Ovation’s Head of Product Development, James Roszell, PhD, is a doctoral chemist and leads the team of researchers for the company. He has spent the better part of 20 years developing, testing, refining, and perfecting the Invisicare® technology. He is backed by a Medical Dermatology Advisory Board consisting of dermatology experts based in Canada, the United States, and the United Kingdom. Board members include the former president of the Canadian Dermatology Association, researchers whose work has been published hundreds of times, the editor of a peer-reviewed dermatology journal, and professors at esteemed universities such as Harvard, Yale, University of British Columbia, and the University of Toronto.

The goal of this Advisory Board is to reinforce the science behind its products by providing clinical, scientific, research, and strategic advice to Ovation as it continues to develop and launch Invisicare-based products. It’s a marriage of respected scientists and proven products that is just what the industry needs to achieve further validation with both regulators and consumers alike.

Skincare and Beauty Are Lucrative Markets

Cannabinoids, the active ingredients of cannabis including CBD and THC, are proliferating in topical creams and ointments throughout the world. Applications range from medicinal products meant to address arthritis and chronic pain to beauty creams meant to enhance skin elasticity and health. CBD-infused topicals are expected to reach $4.5 billion in sales by 2025, according to Cultivating Wellness, which represents a 540% increase since 2020.

Invisicare® technology addresses this explosive market by greatly enhancing the delivery of the active ingredients. One major factor issue with traditional topical products is that cannabinoids are hydrophobic – they don’t mix with water very well at all. Human bodies, meanwhile, are famously made of about 60% water. Another issue with topical applications (think sunscreen) is they tend to wear off fairly quickly, meaning that a large percentage of active ingredients don’t penetrate the skin and deliver benefits.

Ovation’s technology ensures much more complete and long lasting delivery for both topical and transdermal applications. The company tested its topical (ingredients to be delivered ON the skin) formulations against a number of leading CBD topicals. The results were staggering, with Invisicare® products demonstrating a 40% active ingredient release rate over a two hour period compared to an average of 3% for the other creams tested. Results were similar for transdermal (ingredients to be delivered THROUGH the skin; like a “patchless patch”) formulas, with Invisicare® providing an 80% penetration rate after six hours compared to 10% to 25% for other products.

What’s Next

Ovation Science is currently investigating partnerships and licensing opportunities with qualified operators in Canada and the United States. Looking to expand on its successful collaboration with its current licensee in Nevada, Ovation’s approach is to develop and produce effective Invisicare® topicals and transdermal cream formulations for licensed operators in key markets across North America and eventually the world. It’s a fairly low overhead, recurring revenue model that allows each company in the partnership to focus on what they do best. Ovation brings the science and expertise, along with its intellectual property protection, while the partner brings distribution, sales, and marketing.

In a young, formerly illegal marketplace like the cannabis industry, scientifically-backed and patented technologies like Invisicare® represent a major step toward broad acceptance. Keep an eye on Ovation Science as it spreads the word about, and the sales of, its innovative products all powered by a breakthrough delivery solution.

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Disclaimer

The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.