No Longer In Hiding, the Scent of Cannabis Joins the Perfume Counter

“Reeking of weed” used to be a bad thing. Now high-end beauty influencers are embracing fragrances designed to highlight the aroma of cannabis. 

There’s one called Dirty Grass, an earthy $185 scent with 500 milligrams of hemp-derived CBD oil in each bottle. It’s the latest release from Heretic Parfum’s Douglas Little, the nose behind Goop’s all-natural fragrances. Another, called Chronic ($175), is from Swedish brand 19-69 and contains notes of grapefruit and moss. Both are available at Barneys New York.

They join the likes of Malin + Goetz’s Cannabis Eau De Parfum ($165), which balances white floral notes with spicy herbs, and Maison Margiela’s Replica ($126), an ode to the Woodstock music festival that is described as smelling of “patchouli and fresh bud.”

As marijuana gains more acceptance, both in legal regulation and public opinion, fragrance makers are finding new ways to transcend any lingering bong-water stereotypes. They are also capitalizing on the CBD craze sweeping across almost every consumer industry and now featured in everything from shampoo and gum drops to mascara and pet treats. [Read more at Bloomberg]