Dispensaries Can Boost Cannabis Sales with Unique Topical Products

As the legal cannabis industry matures and expands, the goal of many companies is (and should be) to reach people who might not historically be cannabis consumers. According to a 2020 Gallup poll, about 12% of US adults say they smoke marijuana. This percentage has remained fairly steady over the past several years, even in the face of widespread legalization. In order to reach a much wider market, the industry clearly needs options that don’t involve smoking.

Enter cannabis-derived products, such as tinctures, creams, and edibles. People who don’t like the idea of smoking may well be inclined to try some of these alternate products. Add in the recent boom in CBD products stemming from the delisting of hemp as a dangerous drug, and suddenly you have a much more robust marketplace than the one relying on cannabis smokers. When Martha Stewart is offering CBD products, you know something has changed.

What hasn’t changed? The need to distinguish your products from the masses. One way to do that is to employ technology that makes your products more effective than others, increasing the likelihood of satisfied and repeat customers. Ovation Science Inc. (CSE:OVAT) (OTCQB:OVATF) is a company that has done the heavy lifting when it comes to topical and transdermal products with its patented Invisicare® cannabinoid delivery system. Ovation has researched, formulated, and tested over 30 products to date, all of which feature the enhanced deliverability and effectiveness of its Invisicare® technology.

Ovation Works With Licensees, Multi-State Operators

Ovation Science runs its own online sales operations, with Invibe MD targeting the health and wellness sector and ARLO CBD Beauty targeting the beauty and skincare market. Beyond those sites, however, the bulk of the company’s business model consists of partnerships with established operators in the US and Canada. Rather than trying to set up shop in various states and provinces, Ovation offers its Invisicare® technology, and the resulting products, to companies that have already navigated the various regulatory environments across the continent.

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The arrangements can take different forms. With its Nevada licensee, for instance, Ovation provides the Invisicare® polymer technology, the product formulations, and the accompanying intellectual property protection. The licensee takes care of product manufacturing and distribution. Other licensees may do the same, or they may choose to employ Ovation’s R&D capabilities to create entirely new products utilizing Invisicare®. Either way, Ovation has the infrastructure, the expertise, and the history to get products into the market quickly for its partners.

Ovation’s technology is scalable to fit whatever the licensee’s requirements and capabilities may be. The company makes it as easy as possible for its partners to create new lines of widely-appealing cannabis-derived products, improve existing product lines, or simply market Ovation’s existing products under their own brand.

The key for Ovation’s exclusive partners is the performance of the product, and the protection of knowing nobody else can make those products in a particular market. The performance is really impressive. The company tested its topical (ingredients to be delivered ON the skin) formulations against a number of leading CBD topicals. The results were staggering, with Invisicare® products demonstrating a 40% active ingredient release rate over a two hour period compared to an average of 3% for the other creams tested. Results were similar for transdermal (ingredients to be delivered THROUGH the skin) formulas, with Invisicare® providing an 80% penetration rate after six hours compared to 10% to 25% for the other products.

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Ovation Science is Worth a Look

Whether you are a cannabis retailer looking for a competitive advantage in the booming cannabis-derived products space, or an investor looking for credible and compelling cannabis companies in the public markets, Ovation Science may be worth the time to investigate. The company brings 20 years of patent-protected scientific research and development to a product space that previously has been long on claims and short on proof. It’s a young industry with loads of upside for innovators such as Ovation Science.

Disclaimer

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This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Robin Lefferts

Robin Lefferts has been involved in the legal cannabis industry since 2012, sometimes as an active participant and always as an interested observer.