“This is definitely a way to stand out.” Two entrepreneurs in Whately are looking to strip down their existing business model and reimagine it... A topless marijuana dispensary may be coming to Western Mass.

“This is definitely a way to stand out.”

Two entrepreneurs in Whately are looking to strip down their existing business model and reimagine it to provide what would be a unique offering in the state’s competitive cannabis industry.

The owners of Club Castaway, a strip club, have plans to transform their business into a topless cannabis dispensary, making for a potential standout in the state’s multi-billion-dollar legal industry, the Boston Business Journal reports.

“The market is very saturated. There are a lot of operators, and everyone is offering the same experience,” owner Nick Spagnola told the Business Journal. “This is definitely a way to stand out while also keeping the spirit of the existing business alive.”

According to the outlet, the club initially shut down for the COVID-19 pandemic in March 2020 and has so far not re-opened.

The Greenfield Recorder first reported news of Spagnola’s and co-owner Julius Sokol’s new business idea when the duo pitched it before the Whately Select Board earlier this month.

The two are bringing some cannabis industry experience to the table: Sokol is an owner of Massachusetts Green Retail Inc. in Lynn, and both are co-owners of East Boston Bloom LLC, the Business Journal reports. [Read More @ Boston.com]

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