TALLAHASSEE, Fla., Feb. 15, 2023 – PRESS RELEASE – Trulieve Cannabis Corp., a leading and top-performing cannabis company in the United States, claimed Feb. 15 to be the first multistate operator in the cannabis industry to launch advertising campaigns on Twitter. This follows a policy change made by the global social media platform on Feb. 15 that now allows cannabis companies to advertise.
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“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” said Gina Collins, Trulieve’s chief marketing officer. “Having a global social media platform recognize our industry is another step forward in the normalization of cannabis in the U.S. We proudly launched a multistate advertising campaign today to become the first company in the cannabis industry on Twitter. As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”
Trulieve CEO Kim Rivers said on Twitter: “On behalf of #Trulieve and the entire #CannabisIndustry THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!”
