These 5 Brands Dominate the U.S. Edibles Game

Two national trends are converging to grow an already massive cannabis market in the U.S. Cannabis edible sales are booming, and traditional companies seemingly race to turn every supplement they can into a gummy candy. From vitamins to fiber and pharmaceuticals, gummies are having a moment.

While there are plenty of options when it comes to edibles, like cookies, chocolates, caramels, and mints, gummies are king. Seattle-based cannabis market intelligence firm Headset predicts that sales of edibles will hit $3 billion in 2022, and nearly three-quarters of those sales (71%) will be gummies.

So, it’s no shocker that gummies dominate a list of the top-reviewed cannabis edibles in the U.S. 

There are currently no actual central marketplaces where people can buy cannabis products and then rate or review them. And with cannabis being an especially fractured market thanks to its federally illegal status and each state having its own rules and product availability, there’s also no national “Amazon” of weed where we can find customer ratings. 

To find the top-reviewed cannabis edibles in the U.S., we looked at the only metric we can: how patients and customers rate cannabis edibles with their dollars. We turned to two intelligence firms plugged into point-of-sale systems nationwide for that data: Headset and Colorado-based intelligence firm BDSA. 

Three companies, two focused solely on cannabis gummies, currently dominate the game, racing to reach as many states as possible. They each offer many options when it comes to flavors and technology. In fact, nearly every slot in the top-selling products in legal states (except Washington) Headset analyzed is taken by some flavor or product made by one of these brands.

And between the three, they cover most of the 19 legal adult-use states and some medical-only ones.

These are the top-rated cannabis edibles across the U.S.

Wyld

This Oregon-based juggernaut is laser-focused on gummies—a product that Forbes calls “The Edible That Devoured America.” Wyld offers traditional flavors like raspberry and strawberry and less-common huckleberry and marionberry. It’s quickly establishing itself as the “it” cannabis edibles brand. 

You can buy Wyld in Oregon, Colorado, California, Arizona, Nevada, Michigan, and Washington.

Kiva

California-based Kiva’s slogan is “Cannabis confections you can count on.” The wide variety of products it sells proves that out. With chocolate bars in flavors like birthday cake and s’mores; mints with names like Tart Cherry and Blackberry CBN; espresso-, blueberry- and peppermint-flavored chocolate “bites;” and a line of chews, there’s bound to be something you’ll like. Oh, and did we mention they also make top-selling gummies?

Kiva is sold in Arizona, California, Hawaii, Illinois, Massachusetts, Michigan, Nevada, Ohio, and Oklahoma.

Wana Brands

This Colorado-based giant is expanding quickly with its unique lines of gummies. That’s probably why it’s among customers’ top choices, according to Headset and BDSA. Sure, Wana sells traditional “indica” or “sativa” gummies in flavors like strawberry, watermelon, and the always popular “assorted flavors.” It’s also a pioneer in fast-acting technology that allows for the quicker onset of the cannabis “high” meant to mimic the feeling of smoking cannabis flower. It also released a gummies line made with live rosin. This unique concentrate is made by freezing the entire cannabis plant and extracting its cannabinoids and terpenes through a heating process with no solvents. Wana Brands strongly focuses on cannabinoids, with a line of CBD-only gummies and THC gummies fortified with CBD and other cannabinoids. 

Wana Brands has the largest footprint of the top three, with sales in Arizona, Arkansas, California, Colorado, Florida, Illinois, Maryland, Massachusetts, Michigan, Missouri, Nevada, Ohio, Oklahoma, and Oregon.

Incredibles

Colorado-founded Incredibles (sometimes called “Incredibles Edibles”) is a top seller in several states, with its chocolate bars, gummies, tarts, and mints. The company is one of the first big legal cannabis chocolate-bar makers, and the results show. Chicago-based Green Thumb Industries, which operates retail outlets in several states, acquired Incredibles.

You can find Incredibles in Colorado, Maryland, Nevada, Virginia, Illinois, Massachusetts, and Ohio.

Grön

Grön’s sugar-coated gummy “pearls” are a big hit in Arizona, Oklahoma, and Oregon. Their big focus on the “minor cannabinoids,” like CBG, and a line of flavors that range from blueberry lemonade to passion orange guava, give the company an advantage. They also carry a line of chocolates.

It’s a short list of edibles brands that customers say stand out. Still, as more states go legal and more entrepreneurs can enter the game, expect these numbers to grow.