The Black Box Project Launched In Support of Social Equity Businesses
Marijuana Industry News February 17, 2022 MJ Shareholders
© The Black Box Project
A number of black-owned social equity licensees have banded together to support The Black Box Project in honor of Black History Month.
The Black Box Project was founded by Los Angeles-based dispensaries and brands to highlight the importance of social equity and inclusion in the cannabis industry while supporting black-owned cannabis businesses, according to a press release.
Dispensaries involved in The Black Box Project include Josephine & Billie’s, Gorilla Wellness RX, Sixty Four & Hope, Mid-City, and Sixty Four & Hope, Melrose District.
The collaboration between the companies introduces consumers to a range of black-owned cannabis businesses and brands, including: 3.5g of Daniel LaRusso (Ball Family Farms); 1g preroll of Laura Charles (Ball Family Farms); 3.5g of Clubber Lang (Ball Family Farms x Sixty Four & Hope); 5g preroll 2-pack (Wyllow); 1g Juseyo Wedding Cake preroll (Biko); 1g Cherry Gelato (Justice Tree); 510-thread rechargeable battery (House of Tyne); 3.5g 10-count preroll pack (Viola Brands); and 1g House Cured Resin Concentrate (Gorilla RX); and more.
“It is absurd that we live in a world where black people are still the most likely to get arrested for cannabis, and the least represented in the legal market,” says Whitney Beatty, CEO of Josephine & Billie’s. “We need customers to stand with us and show the industry that an inclusive supply chain matters.
The Black Box Project is available now at participating dispensaries.
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