CBD maker sponsors track school to boost athletics line, conduct research

Isodiol International is seeking to boost its footprint in the CBD athletics space by partnering with a professional track-and-field training school that counts former Olympians among its clients.

Here are the basics surrounding the partnership:

• Isodiol is paying the Altis training school $225,000 to establish a “living lab” and market its products to the roughly 100 athletes who train at the Arizona facility or remotely.
• The training program will use the Iso-Sport line of tinctures, balms and water in research on participating athletes, though any use by the athletes would be voluntary, said Christopher Hussey, spokesman for Isodiol.
• Some athletes in the research program will receive CBD products for free, though details haven’t yet been worked out on how the tests would be conducted, he said.
• The agreement also calls for Altis to publish on its website “one or more articles … on the scientifically demonstrated benefits of CBD in the various areas of athlete health and performance.”

The World Anti-Doping Agency has removed cannabidiol from its list of banned substances, clearing athletes in the Olympics and other global competitions to use CBD.

Isodiol has not said how much product they expect the Altis training site to consume.

The company trades on the Canadian Securities Exchange as ISOL.