There are many myths and legends that surround Halloween night, and some are even rooted in truth and in history. Others, however, are not. For example, the origin of the “poisoned Halloween candy” story that returns every year to bedevil parents dates back to 1964 in Long Island, New... Read more

Prior to becoming the Co-founder and CEO of PurLife Management Group (PurLife), native New Yorker Darren White spent the majority of the first 30 years of his working life in a variety of military, law enforcement and high-level public service roles. In many ways, you could have described him... Read more

We know people aren’t shy about sharing their thoughts online. Social media platforms are awash in opinionated chatter, plus there’s similar content found on blogs, review sites, forums and other online public venues. Tracking, summarizing and analyzing this tsunami of content is increasingly important to brands and businesses of... Read more

In its report on the top 10 cannabis market trends for 2018, BDS Analytics predicted that affluent consumers would support premium brands that year. While we’ve certainly seen a number of premium and luxury brands debut and grow since the report was published, there is still a huge opportunity... Read more