Choosing Your Cannabis Trademark
Uncategorized July 15, 2018
We’ve gone over the obstacles to obtaining federal trademark protection at length, but given recent inquiries our cannabis trademark attorneys have been receiving lately, it seemed high time to revisit what exactly makes a trademark “strong” or “weak.” I regularly have clients come to me with catchy marks they... Read more
Definitely worth a shot. Every business thrives on brand differentiation. One of the most effective ways to promote public identification and recognition is to enhance and protect your brand. Your brand is of course your name but it is also your logo. Beyond that, really, it’s everything about you.... Read more
Last week, Lagunitas Brewing Company announced the launch of Hi-Fi Hops, an IPA-inspired sparkling water in collaboration with CannaCraft (under its AbsoluteXtracts brand), a Santa Rosa-based cannabis company. Both the LAGUNITAS and ABSOLUTEXTRACTS marks appear on the packaging for the beverage, and so I thought this would be a... Read more
Federal Trademarks for Cannabis CBD? The USPTO Says No.
Marijuana Laws, Regulations, & PoliticsNational & Federal Marijuana NewsUS Marijuana News June 27, 2018
Official USPTO position on industrial hemp CBD marks. With the cannabidiol (CBD) industry continuing to boom, I’ve had numerous inquiries from my CBD-selling clients regarding federal trademark protection for their CBD brands, particularly when the CBD they are selling is derived from Farm Bill hemp and grown in accordance... Read more
Protecting Your Cannabis Copyrights (Yes, You Have Them)
IndustryMarijuana Laws, Regulations, & Politics June 21, 2018
Copyright is an aspect of intellectual property (IP) law less frequently considered by cannabis businesses than trademark, trade secrets or even patents it seems. Yet, like these other forms of intellectual property, copyrights can afford their holders with market dominance and profitability when utilized correctly. Almost all marijuana businesses... Read more
