New Wave Enters into Definitive Agreement to Acquire Way of Will Inc. – A Leading Retailer of Aromatherpy Products Extracted from Natural Aromatic Plant Extracts and Essential Oils

NEW WAVE HOLDINGS CORP. (the “Company” or “New Wave“) (CSE: SPOR) (FWB: 0XM2) (OTC: TRMNF) an investment issuer that provides capital and support services, is pleased to announced that further to its press release dated December 15, 2020, it has entered into a share exchange agreement dated December 18, 2020 among the Company, Way of Will Inc. (“WoW“) and the shareholders of WoW (the “Definitive Agreement“), pursuant to which, the Company will acquire 100% of the issued and outstanding securities of WoW (the “Proposed Transaction“). WoW is a Canadian retailer of Aromatherapy products that use natural aromatic plant extracts and essential oils to promote healthy outcomes.

Terms of Transaction

Pursuant to the terms of the Definitive Agreement, in consideration for the Proposed Transaction and upon closing thereof (the “Closing Date“), the Company will issue an aggregate of 28,190,725 common shares of the Company (the “Consideration Shares“) to the shareholders of WoW at a deemed price of $0.1718 per Consideration Share, which deemed price represents the 5 day VWAP leading up to the signing of the Definitive Agreement. There is no hold period for the Consideration Shares pursuant to applicable securities laws, however, 19,353,900 Consideration Shares are subject to voluntary hold periods ranging from four to twelve months from the Closing Date.

The Definitive Agreement contemplates other material conditions precedent to the closing of the Transaction, including, without limitation, (a) the receipt by the Company of all necessary corporate and regulatory approvals, including the approval of the Canadian Securities Exchange, as applicable; (b) each party’s representations and warranties in the Definitive Agreement being true and correct in all material respects as of the Closing Date; and (c) each party meeting its terms and conditions and completing its covenants and obligations as contained therein. There can be no assurance that the Proposed Transaction will be completed as proposed, or at all.  The Proposed Transaction is an arms-length transaction and no change in management or the Board of Directors of New Wave is being contemplated at this time.

Way of Will Highlights

Founded in 2016, WoW is an aromatherapeutic essential oil-based wellness company based in Toronto, Canada. WoW products enhance your commitment to health, wellness and training by blending essential oils that protect, energize, refresh, relax, moisturize and groom the body and mind.

• WoW manufactures ~95% of its products in it’s Toronto-based facility –sourcing the highest quality raw material and packaging from key suppliers throughout Canada and other international markets
• WoW benefits from multi-channel sales (e.g. Wholesale, Retail and Ecommerce), which allows WoW to pivot their sales strategies based on changes in the sales landscape, as well as potential changes to the broader economy and marketplace dynamics
• In-house manufacturing along with direct B2C sales through our ecommerce website platform allows WoW to control costs and optimize profit margins
• Growing US domiciled sales including 600+ retail and online ecommerce distribution channels
• Key retail clients include an impressive list of industry leading retailers such as Wholefoods, Target.com, FabFitFun, GNC, Dicks Sporting Goods and Causebox
• WoW products are also featured on popular ecommerce marketplaces such as Amazon and Walmart.com
• Further information on WoW and its products can be found at https://www.wayofwill.com/
• Gross sales are expected to be approximately $3.5 M for the year ended April 2021. Gross margins have historically been between 38% and 40%

ABOUT NEW WAVE HOLDINGS CORP.

New Wave Holdings Corp. (CSE: SPOR, FWB: 0XM2, OTC: TRMNF) is an investment issuer focused on the burgeoning CBD, mushroom based and psychedelic sectors and support for adaptive and progressive mental health products and therapies. In the psychedelic sector, New Wave will focus on supporting research on active non-psychoactive based psychedelic compounds, creation of consumer products and developing an IP portfolio focusing on psilocybin, LSD, MDMA, and ketamine derived treatments for neuropsychiatric diseases. New Wave also contains various plant based organic health and beauty products within its portfolio of non-psychoactive plants and fungi as it continues to expand its product distribution through vertical integration to provide end to end solutions by leveraging a high margin business model.

Investors interested in connecting with New Wave Holdings can learn more about the company and contact the team at http://newwavecorp.com

Information relating to Way of Will, contained in this news release was provided by Way of Will and/or its agent and has not been independently verified by the Company. The Company does not take responsibility for the accuracy of such information.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.