Wayland Group (CSE:WAYL) (75M.F) (MRRCF) (“Wayland” or the “Company“) is excited to announce the release of its portfolio of brands that cater to different ages, genders, and occasions. The Company’s extensive research created a portfolio of brands, each designed to address segments of the cannabis market both present and future. Strategically using each of these brands, Wayland gave itself the ability to be present and relevant to consumers.
“The advent of recreational cannabis legalization in Canada is truly a watershed moment for Canadians. As we lead the world by example on another modern and controversial issue, we are thrilled to be at the forefront to welcome this new age. As a company invested in the long-term growth of the legal cannabis industry, first in providing state-of-the-art, highest-quality medicinals and now, a breadth of recreational products formulated with the same pharmaceutical standards, we know this is just the first step towards educating and demonstrating to the naysayers that legalization is the right path.
“The responsibility now lies with us, the companies behind the products, to show through professionalism and dedication to the highest integrity and operating standards that the benefits far outweigh the risks and that slow and steady wins the race. Working closely with government and our peers to ensure education and safety remain top of mind has been the Company’s operating edict since its humble beginnings on a farm in Norfolk, ON. We have now received the sales license from Health Canada for our expansion in Norfolk and will be able to ship product grown in our state-of-the-art facility,” said Ben Ward, CEO Wayland Group.
Rather than taking a one-size-fits-all approach, Wayland has taken a purposeful and consumer-centric approach to each of its brands and offerings, which was validated with local consumer research. Brands within the portfolio will represent the quality and consistency that Wayland Group is globally recognized for, in addition to satisfying consumer needs.
Fun and approachable. Kiwi will be the brand people will look to make “all things cannabis” make sense. Designed for light users who are new to the category and looking to better understand cannabis.
High Tide is Wayland’s collection of high-THC cannabis strains designed for experienced medium to heavy users.
Northern Harvest has something for any cannabis consumer that appreciates authentic, local quality. Designed for light / medium users who enjoy Cannabis.
LOST AT SEED
Lost at seed is a meticulously curated collection of the finest and most rare cannabis genetics. Designed for medium to heavy users who are looking for highly desirable and impossible to find strains.
Solara C will be designed exclusively to produce only the highest quality CBD products. Solara C will strive to educate and give consumers the ability to experience a natural, non- pharmaceutical alternative.
This partner brand will be for experienced cannabis users who are knowledgeable about strains, potencies and profiles. It will offer a wide selection of premium award-winning strains that users won’t be able to find anywhere else.
Kiwi, Northern Harvest, and High Tide will be available in select markets on October 17th, 2018.
Fast forward to today and our state-of-the-art, heavily automated, food-grade production facilities, investments in leading edge absorption technologies, products focused on the needs of every consumer, a deeply experienced team who have done this before in other legalized markets, and we believe Wayland is poised to deliver on our promise to improve lives through cannabis every day.
Today, Canada takes a leadership position among its global peers, many of which we are working with as they follow down the cannabis legalization path. As a country, we will lead by example. And while there is a lot of noise in the industry as we enter into this era, as is often the case, the future is brightest for those who focus on the work at hand. Success will lie with those who quietly build companies dedicated to customer experiences focused on quality, value and a commitment to getting it right.
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