As an emerging and relatively new line of business, cannabis has already proven itself to be a powerhouse of a market. The global cannabis industry’s revenue ballooned to US $12.2 billion in 2018, with predictions that it will reach $16.9 billion in 2019, according to BDS Analytics.

The burgeoning industry is setting trends in many ways, not the least of which is the role that women are playing across the cannabis landscape. A new report by Vangst surveyed 166 cannabis companies in the US, and found that women represent 38.5% of the employees, a much higher proportion than in other industries, such as tech, construction, and beverage and tobacco.

Of these women, 17.6% held the role of ‘Director’ or ‘Executive.’ 43% of all companies who took part in the survey had a majority of female employees, with seven of these companies being comprised of all-women teams.

For a new industry, this is an exciting trend. Having diversified leadership gives strength to any team, a fact that is illustrated by the culture at The Yield Growth Corp. (CNSX: BOSS) (OTCQB:BOSQF) (Frankfurt:YG3). Headed by CEO Penny Green and a strong team of women leaders, this fresh and innovative company has already had great success in the cannabis industry and, with the continued collaboration of this team of executives, the future looks bright.

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Leaders With Proven Expertise

With over two decades experience building companies, Penny Green is now the Director, President and CEO of The Yield Growth Corp. and CEO of Urban Juve. She has worked in many industries, ranging from music to pharmaceuticals, law to blockchain technology.

Her dossier of public successes is impressive. She was recognised on PROFIT Magazine’s W100 of top Canadian entrepreneurs. Bacchus Law Corporation was in the PROFIT 500 Fastest Growing Companies in 2015 and 2016, when it was under her leadership as CEO. Penny also has substantial experience in capital markets, and has been involved in over 100 private to public companies.

Amy Frankel is another key component of this flourishing company. She is Vice President Licensing & General Counsel to The Yield Growth Corp., and has over 15 years experience in this role building and expanding international brands.

Amy was Co-General Counsel of Aritzia LP (TSX: ATZ). During her time there, annual revenues increased around 100%, jumping from $400 million to $743 million. Amy was also Associate General Counsel of Skechers USA Inc. (NYSE: SKX), where annual revenues increased by approximately 50%. She has expertise in negotiating licensing deals, forming intellectual property strategies and managing international intellectual property portfolios.

Another leader who has a history with Aritzia is Tamara Melck, Chief Operating Officer for The Yield Growth Corp. Tamara has extensive experience in scaling operations. She was a key component in the growth of Aritzia, where she was Vice President, Corporate Operations and Executive Vice President. When she left the company in 2017, it had reached a market capitalization of over US $1 billion. Tamara was also a member and former chair of the Executive Committee of Aritzia.

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Urban Juve’s Impressive Line Up of Leaders

The Urban Juve line is built on ancient Indian Ayurvedic wisdom fused with advanced science, and the leaders at Yield Growth knew they would have to find someone with a commendable background in this discipline. This search led them to Bhavna Solecki.

With over 30 years of Ayurvedic practice, Bhavna is at the centre of Urban Juve’s new generation of products, and oversees its product research, development and production. In 2003, she launched Samadhi Mobile Services, where she led 25 Ayurvedic practitioners on high-profile contracts including George Michael and David Beckham, before developing Inner Evolution Healing Centre Ltd. in 2011 to teach and enable Ayurvedic practitioners.

In 2017, her lifelong experience in Ayurvedic techniques led to the foundation of Urban Juve, alongside Penny Green. As Ayurveda Senior Research Scientist, she ensures compliance with Health Canada regulations, develops educational literature for staff and customers, and incorporates new technology into the supply chain.

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With Bhavna set to oversee the development of Urban Juve products, Yield Growth needed to appoint a President of Urban Juve with a background in the health and beauty industry. Enter Sandi Lesueur, who has designed and launched several product lines for physicians and celebrities, including dermatologist Dr. Jason Rivers and Oprah Winfrey’s makeup artist, Derrick Rutledge at OOH Lifestyle. During her eight year tenure, Sandi played a huge role in the astronomical rise of M.A.C Cosmetics, where she helped the company grow from 3 stores to 88 across Canada.

Sandi also served as CEO of Riversol Skin Care Solutions Inc. where she collaborated with the Vice President of the Dermatology Association of Canada, Dr. Jason Rivers, to develop the company, and founded the second line of Riversol MD.

Her knowledge of the health and wellness industry led her to Urban Juve, where she is now President and on track to position the company as a globally successful brand.

Impressive Public and Investor Relations

Krystal Pineo is the Director of The Yield Growth Corp. She has over eight years experience as an early stage investor and fundraiser for venture capital projects. Krystal founded KP Capital Inc, a family office that invests in early stage startups, and she is also the chief financial officer and director.

Krystal has an impressive global network within the cannabis industry, which led to Urban Juve being included in this year’s pre-Oscar event.

Working alongside Krystal is Kristina Pillon, head of Investor Relations. Kristina joined the Yield Growth Corp. in November 2018. She has an extensive background in public relations and marketing, and nearly 10 years experience in capital markets, where she focussed on small cap metals and mining in a number of roles, including investor relations, marketing, and institutional equity sales. She also has six years experience at Red Cloud Klondike Strike, where she worked in investor relations and institutional equity sales.

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Women Set on Success

Yield Growth is a prime example of the refreshing trend toward diversity throughout the cannabis world. The company is driven by women from a multitude of backgrounds and disciplines, all successful in their own right, and all positioned to take the company to the next level. Keep an eye on this group of women as The Yield Growth Corp. continues to grow its product line and retail footprint across North America and internationally. They mean business, and business is good.

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About Joy Crosby

The last six weeks have seen major strides taken by The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF) (Frankfurt:YG3) to maintain their position as an exciting, forward-thinking and innovative cannabis company. An organisation dedicated to disrupting the wellness industry with revolutionary cannabis and hemp-based products, Yield Growth continues to make advances; it has released new products, continued to build and strengthen strategic alliances, and even begun to tackle the global market.

Wright & Well Enters Colorado’s Legal Cannabis Industry

Wright & Well, a subsidiary of Yield Growth, is a bold brand that aims to help relieve pain and anxiety through their line of THC and CBD based oils, gels, balms and other topicals.

On June 20th, the Oregon Liquor Control Commission (OLCC) gave final packaging approval for an additional three cannabis products to be distributed in Oregon. With this in place, Wright & Well will now begin manufacturing on all nine of their products.

According to Statista, legal sales of cannabis in the state of Oregon alone are projected to exceed US $1 billion by 2023, making this a major market to tackle, and an ideal blueprint for the brand as other jurisdictions across the country legalise the sale of cannabis and cannabis based products. Wright & Well jumped into the market early on, and are likely to be an important part of the Yield Growth roster as cannabis trends develop across the country.

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Urban Juve Maintains Notable Position in the Beauty World

Urban Juve is Yield Growth’s flagship brand, which blends ancient Ayurvedic knowledge with cutting edge science and technology to produce a proprietary skincare and wellness line of products, all of which are infused with hemp root and seed oil.

The company recently announced an alliance with beauty giant ipsy, the world’s leading beauty commerce community with over three million monthly members. Part of the alliance included the sale of Urban Juve products on Shopper, ipsy’s exclusive commerce marketplace, and Yield Growth has announced that this is now live.

With the global wellness market worth US $4.2 trillion according to the Global Wellness Institute, analysts now predict that CBD infused products will be a huge part of the industry, with Hemp Industry Daily projecting that within the US, this niche will grow to US $7 billion by 2023. Between their strategic alliances and wide-reaching marketing campaign, Urban Juve has positioned itself to be at the forefront of this new market.

Continuing to Meet Consumer Demands

Urban Juve has seen such positive responses from customers that on July 5th they announced the launch of three new Hemp Daily Ritual Kits, that feature the brand’s most loved products in a curated package.

The kits were launched partly in response to consumer’s who love the products and want to share them with others. ‘Whether personal gifts or professional-volume gifting, our new offering is just what customers are looking for, and our strategic focus on the gift-giving customer helps to generate additional revenue for the brand,” says Sandi Lesueur, president of Urban Juve.

The company continues to identify ways in which to reach new customers, while also maintaining a dedication to their existing customer base.

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Identifying Opportunities for Greater Revenue

Off the success of their existing brands, Yield Growth has invested time and money into the research and production of additional products. On June 25th, the company announced that it has completed testing on nine new products. The products contain hemp and other botanicals and have passed stability and preservation challenge tests at a laboratory in British Columbia.

The nine products include eye cream, deodorant, facial cleansers, facial oils and face masks. All the formulas in Yield Growth’s products are produced with the highest quality essential oils and pure botanical extracts. And in response to growing consumer trends, the company maintains a dedication to cruelty free practices.

With Jefferies financial research group’s estimation that the CBD Beauty Market will reach US $25 billion in ten years and amass 15% of the total skincare industry, Yield Growth is wise to continue to invest in this segment. With plans to launch several brands in California within the next 4 months, Yield Growth continues to prove itself as a force to be reckoned with in the wellness and CBD crossover market.

Going Global: Agreements Underway in Europe

In one of its most exciting reveals, Yield Growth announced on July 2nd that its Urban Juve Anti-Ageing Serum can now be sold in the European market. A Compliance Certificate was issued by Biorius, who is acting as Urban Juve’s Responsible Person in Europe.

Yield Growth had previously signed a letter of intent with Melorganics Hellas, who will act as the exclusive retail distributor and non-exclusive e-commerce distributor for the company’s flagship brand’s products in Cyprus and Greece.

As the European Union continues to create legislation that will bring cannabis closer to the mainstream market, luxury cannabis products such as Urban Juve’s line are becoming increasingly popular. With a population of well over 500 million, the EU offers an enormous market opportunity. Urban Juve hopes to obtain Compliance Certificates for all 11 of its products in the EU, and sales of its products are expected to begin in the fall of this year.

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Positioned to be a Leader as the Industry Develops

Yield Growth is a savvy company which manages to keep its many subsidiaries developing and growing alongside the growth of the industry. It is apt at identifying profitable market opportunities and it seizes these boldly and quickly. This, coupled with the company’s many strategic alliances has positioned Yield Growth to be a leader in the crossover market of cannabis based beauty products, both in North America and globally.

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About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.