This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

CALGARY, AB, June 22, 2023 /CNW/ – Decibel Cannabis Company Inc. (the “Company” or “Decibel”) (TSXV: DB) (OTCQB: DBCCF), a market leader in premium cannabis and extract manufactured products, is pleased to announce the launch of its new brand, Vox, and the introduction of its first product line, Vox Popz crushable extract pre-rolls.

Vox Popz pre-rolls are expected to be available to order for licensed retailers in Alberta on June 23^rd, in British Columbia the week of June 26^th, in Saskatchewan the week of July 3^rd, and in Ontario in Q4 2023.

“We are thrilled to introduce the Vox brand and the first ever crushable style pre-roll to the Canadian market with Vox Popz” said Warren Matzelle, Chief Marketing and Product Officer. “The launch of Vox Popz showcases the consumer-focused new, unique, and innovative pipeline Decibel has built and continues to execute against. Vox Popz crushable pre-rolls are just the beginning, and we have an exciting lineup of innovative products planned under the Vox brand.”

Each Vox Popz pre-roll is made from premium whole flower and a flavour-enhancing extract that can be ‘popped’ to deliver an extra burst of cannabis extract flavour. The initial launch of the Vox Popz line will come in four flavours:

• Vox Popz Frosted Kush Mintz 3×0.5g
• Vox Popz Grape Ice 3×0.5g
• Vox Popz Watermelon Punch 3×0.5g
• Vox Popz Mango OG 3×0.5g

The Vox brand promises to provide a range of ready-to-consume products, empowering consumers to customize their cannabis experiences to their individual preferences.  Under the Vox brand, Decibel aims to offer customers unique, vivid experiences and approachable innovation.

About Decibel

Decibel is a consumer-focused cannabis company focused on delivering products that delight customers through a commitment to robust innovation and product quality. Leading brands General Admission, Qwest, and Vox are among its portfolio sold both across Canada and beginning to extend towards new countries to create a global footprint. Decibel operates a processing and manufacturing facility in Calgary, Alberta, and two cultivation facilities in Creston, British Columbia, and Battleford, Saskatchewan.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Information

This news release contains “forward-looking information” and “forward-looking statements” (collectively, “forward-looking statements”) within the meaning of the applicable Canadian securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as “expects”, or “does not expect”, “is expected”, “anticipates” or “does not anticipate”, “plans”, “budget”, “scheduled”, “forecasts”, “estimates”, “believes” or “intends” or variations of such words and phrases or stating that certain actions, events or results “may” or “could”, “would”, “might” or “will” be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements.

In this news release, forward-looking statements relate to, among other things: the Company’s strategy, focus and values; the Company’s expectations of when Vox Popz pre rolls will be available to order in certain provinces; the Company’s expectations that it will launch additional Vox brand products in the future and that it will offer a customizable experience for Decibel’s customers; that Decibel will create a global footprint; and the Company’s other business plans and expectations. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. Except as required by law, the Company assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: risks relating to delays, regulatory changes and impacts, capital requirements, construction impacts, the ability to obtain and maintain licences to retail cannabis products; review of the Company’s production facilities by Health Canada and maintenance of licences (including any amendments thereto) from Health Canada in respect thereof; future legislative and regulatory developments involving cannabis; inability to access sufficient capital from internal and external sources, and/or inability to access sufficient capital on favourable terms; the labour market generally and the ability to access, hire and retain employees; general business, economic, competitive, political and social uncertainties; timing and completion of construction and expansion of the Company’s production facilities and retail locations; the risk that the Company may not be able to meet consumer demand; the risk that Vox Popz pre rolls may not be available to order when anticipated in the provinces anticipated; and the risk that the Company may not  launch additional Vox brand products in the future.

With respect to forward-looking statements contained in this press release, Decibel has made assumptions regarding, but not limited to: growth of the brand and recognition in Canada will lead to growth internationally; demand for Decibel‘s products; Decibel’s ability to realize operational efficiencies and effect certain cost saving measures (including in the impact thereof); Decibel’s ability to enter new markets and industry verticals; Decibel’s ability to attract, develop and retain key personnel; Decibel’s ability to raise additional capital and to execute on its expansion plans; the timelines for new product launches, Decibel’s ability to continue investing in infrastructure and implement scalable controls, systems and processes to support its growth; the impact of competition; the changes and trends in Decibel’s industry or the global economy; the Company’s ability to generate sufficient cash flow from operations and obtain financing, if needed, on acceptable terms or at all; the general economic, financial market, regulatory and political conditions in which the Company operates; the ability of the Company to ship its products and maintain supply chain stability; consumer interest in the Company’s products; anticipated and unanticipated costs; government regulation of the Company’s activities and products; the timely receipt of any required regulatory approvals; the Company’s ability to conduct operations in a safe, efficient and effective manner; the Company’s construction plans and timeframe for completion of such plans; and the changes in laws, rules, regulations, and global standards.

Readers are cautioned that the foregoing list of assumptions and risk factors is not exhaustive. The forward-looking statements contained herein are expressly qualified in their entirety by this cautionary statement. The forward-looking statements included in this news release are made as of the date hereof and Decibel does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events or otherwise unless so required by applicable securities laws.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

Disclaimer: Matters discussed on this website contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time-to-time have a position in the securities mentioned herein and will increase or decrease such positions without notice. The Information contains forward-looking statements, i.e. statements or discussions that constitute predictions, expectations, beliefs, plans, estimates, or projections as indicated by such words as “expects”, “will”, “anticipates”, and “estimates”; therefore, you should proceed with extreme caution in relying upon such statements and conduct a full investigation of the Information and the Profiled Issuer as well as any such forward-looking statements. Any forward looking statements we make in the Information are limited to the time period in which they are made, and we do not undertake to update forward looking statements that may change at any time; The Information is presented only as a brief “snapshot” of the Profiled Issuer and should only be used, at most, and if at all, as a starting point for you to conduct a thorough investigation of the Profiled Issuer and its securities and to consult your financial, legal or other adviser(s) and avail yourself of the filings and information that may be accessed at www.sec.gov, www.pinksheets.com, www.otcmarkets.com or other electronic sources, including: (a) reviewing SEC periodic reports (Forms 10-Q and 10-K), reports of material events (Form 8-K), insider reports (Forms 3, 4, 5 and Schedule 13D); (b) reviewing Information and Disclosure Statements and unaudited financial reports filed with the Pink Sheets or www.otcmarkets.com; (c) obtaining and reviewing publicly available information contained in commonlyknown search engines such as Google; and (d) consulting investment guides at www.sec.gov and www.finra.com. You should always be cognizant that the Profiled Issuers may not be current in their reporting obligations with the SEC and OTCMarkets and/or have negative signs at www.otcmarkets.com (See section below titled “Risks Related to the Profiled Issuers, which provides additional information pertaining thereto). For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity-based compensation in the companies it writes about, or a combination of the two. For full disclosure, please visit: https://www.cannabisfn.com/legal-disclaimer/. A short time after we acquire the securities of the foregoing company, we may publish the (favorable) information about the issuer referenced above advising others, including you, to purchase; and while doing so, we may sell the securities we acquired. In addition, a third-party shareholder compensating us may sell his or her shares of the issuer while we are publishing favorable information about the issuer. Except for the historical information presented herein, matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied by such statements. CFN Media Group, which owns CannabisFN, is not registered with any financial or securities regulatory authority, and does not provide nor claims to provide investment advice or recommendations to readers of this release. CFN Media Group, which owns CannabisFN, may from time to time have a position in the securities mentioned herein and will increase or decrease such positions without notice. For making specific investment decisions, readers should seek their own advice and that of their own professional advisers. CFN Media Group, which owns CannabisFN, may be compensated for its Services in the form of cash-based and/or equity- based compensation in the companies it writes about, or a combination of the two. For full disclosure please visit: https://www.cannabisfn.com/legal-disclaimer/.

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nspired by Minnesota’s Boundary Waters Canoe Area Wilderness, the new line gives special focus to sustainability and environmental preservation.

MINNEAPOLIS, Aug. 25, 2022 /PRNewswire/ — Goodness Growth Holdings, Inc. (“Goodness Growth” or the “Company”) (CSE: GDNS) (OTCQX: GDNSF), a physician-led, science-focused cannabis company and IP developer, today announced the launch of its Boundary Waters line of premium cannabis pre-rolls focused on sustainability and environmental preservation.

Inspired by Minnesota’s Boundary Waters Canoe Area Wilderness, which exists within Superior National Forest, Boundary Waters pre-rolls are hand-rolled from premium whole flower and are available in Sativa, Indica and hybrid strains, and can be purchased in five-roll and ten-roll packs. The Company plans to donate a portion of proceeds from the sale of Boundary Waters products to help keep the Boundary Waters clean and safe.

“Our Boundary Waters brand was inspired by the beauty and calm of Boundary Waters Canoe Area Wilderness and the importance of keeping public lands, like the Boundary Waters, clean and safe,” said Harris Rabin, Chief Marketing Officer for Goodness Growth. “We take that mission seriously and have applied the concept of environmental preservation to the packaging of our Boundary Waters products.”

Boundary Waters pre-rolls come in sustainable packaging, made from 57 percent plant-based materials. The packages are recyclable and made to decompose at an accelerated rate in landfills, if not recycled. The pre-rolls themselves are made with biodegradable paper inserts.

“Minnesota, where our company was founded and is headquartered today, is known for its remote and awesome wilderness and lake-rich geography,” said President and Chief Executive Officer, Kyle Kingsley, M.D. “Our team created the Boundary Waters brand to honor Minnesota and to offer our Minnesota patients even more variety, with multi-packs of premium pre-rolls in environmentally friendly packaging. We’re proud to offer a wide array of cannabis products, including Boundary Waters, to Minnesotans at our Green Goods® retail stores.”

Boundary Waters pre-rolls are made from premium whole flower material and are available at launch in six strains, including Candy Glue, Chem Fruit Funk, Critical Jack, OG Kush, White Wedding and Flap Jacks. Boundary Waters pre-rolls are currently only available in Minnesota at Green Goods® dispensaries operated by the Company’s Minnesota subsidiary. Subject to regulatory approvals, the Company plans to expand the Boundary Waters brand to include additional product offerings and other markets.

About Goodness Growth Holdings, Inc.

Goodness Growth Holdings, Inc., is a physician-led, science-focused holding company whose mission is to bring the power of plants to the world. The Company’s operations consist primarily of its multi-state cannabis company subsidiary, Vireo Health, Inc., and its science and intellectual property incubator, Resurgent Biosciences, Inc. The Company manufactures proprietary, branded cannabis products in environmentally friendly facilities and state-of-the-art cultivation sites and distributes its products through its growing network of Green Goods® and other retail locations and third-party dispensaries. Its team of more than 500 employees is focused on the development of differentiated products, driving scientific innovation of plant-based medicines, and developing meaningful intellectual property. Today, the Company is licensed to grow, process, and/or distribute cannabis in five markets and operates 18 dispensaries across the United States. For more information about Goodness Growth Holdings, please visit www.goodnessgrowth.com.

Contact Information

​

Investor Inquiries:

Sam Gibbons

Vice President, Investor Relations

[email protected]

(612) 314-8995

Media Inquiries:

Amanda Hutcheson

Senior Manager, Communications

[email protected]

(919) 815-1476

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

Are you like an increasing number of Americans living in states where cannabis is legal? In that case, those summer activities will involve weed—and perhaps a lot of it.

Here are the 10 must-have cannabis accessories that will make you the most popular person at the party and ensure your cannabis-filled summer is one to (hazily) remember!

A Plan

You’re going to be consuming intoxicating substances, quite possibly with people you don’t know very well, and in crowded or perhaps desolate spaces. Do you know where and when to meet up should you lose cell service? Do you have a buddy system in place? Do you have a ride-hailing app installed on your phone (and enough money on your credit card to pay for it)? Be like a Boy Scout and be prepared.

Mini-Prerolls 

Two trends have merged to make the old-school, 1-gram joint a thing of the past. First, we’re still in the middle of a global pandemic, and nobody needs to be swapping saliva and sharing a joint. Second, the notion of “more is better” has finally evolved within the cannabis sector to a “gradual is better.” This has opened up the market to all sorts of low-dose products, and one is mini-prerolls. Essentially, it’s a premade joint containing a half-gram (or less) of cannabis. No muss, no fuss, no spreading germs.

A Vape Device

Not everybody wants to inhale a combusted natural substance into their lungs, yet they still seek the instant gratification of a smoked high. Plus, nobody wants to wait 45 minutes for that edible to kick in. Vapes are cheap, discrete, and getting better. With technological improvements, the cannabis extracts available for vape usage are more like a “smoker’s high” than ever before. Look for live resin or rosin cartridges at your favorite store.

Edibles

OK, maybe you have a friend who doesn’t want to inhale any substance into their lungs. And perhaps they’re a gluten-free vegan with a soy allergy. Luckily, there are countless edibles options that will work for just about any diet. And technology in edibles is improving, too—while most will still take a good half hour to kick in, some brands are advertising “fast-acting” effects that a user could feel within 15 minutes of consumption.

Stash Box 

Look: Weed might be legal where you live, but walking around smelling like a dispensary is just rude. And, let’s face it: It still draws unwanted attention from, well, let’s call them “certain authorities.” There are plenty of options—from bags to tubes and boxes that will hold your weed and keep that odor under control.

Beverages

First off, cottonmouth sucks. Second, cannabis beverages are all the rage, and they’re getting better, too. Many are delicious, and they leverage some of the same technology that edibles manufacturers are using to speed up the high. Having some regular old water is probably a good idea, too. 

Snacks 

Maybe stay away from the infused candies and pastries for this one, and have something quick to eat in case someone on your team needs it. There’s a fine line between the munchies and hangry.

Portable Bluetooth Speakers

You aren’t going hiking with some friends and smoking weed in silence, are you? Music is an integral part of the cannabis experience. But you already knew that.

The Right Bag

This all might sound like a lot, but it’s really nothing you couldn’t fit into a large backpack or tote. So, find your look at the right price range and remember: It should be waterproof and have lots of pockets.

Shades

You should probably have eye drops in that bag already, but just in case, keep those bloodshot eyes under wraps, look fantastic and remember that the future is bright.

With these 10 must-have accessories, you’re all set to have an exciting, ganja-packed summer you’re sure to remember!

CALGARY, Alberta, March 07, 2022 (GLOBE NEWSWIRE) — Sugarbud Craft Growers Corp. (TSXV: SUGR, SUGR.DB, SUGR.WR, SUGR.WS, SUGR.WT) (OTCQB: SBUDD) (“Sugarbud” or the “Company”) is pleased to announce the launch of the Company’s first Cannabis 2.0 product – Krypto Chronic #2 1.0g Flower Rosin – and the Company’s first 10 x 0.35g multi-pack Pre-Roll format in Ontario.

Sugarbud Krypto Chronic #2 Flower Rosin | Sugarbud’s first flower rosin is an exceptional concentrate made through the solventless extraction of Sugarbud’s exclusive indica dominant hybrid genetic – Krypto Chronic #2.

Solventless extraction methods place a premium on maintaining the naturally occurring terpenes, flavors, aromas and cannabinoids throughout the entire process, ensuring that the full essence of the original dried flower is maintained. Sugarbud’s Krypto Chronic #2 flower rosin is another exceptional example of Sugarbud’s “House Style”, and embodies the same quality, consistency, flavor profiles and aromas consumers have come to expect from the Sugarbud Craft Cannabis Collection. Total THC will range between 60-70% with a total terpene profile of between 5-8%.

Sugarbud “Buddies” 10 x 0.35g Pre-Rolls | Caring is sharing responsibly with our new and convenient 10 x 0.35g “Buddies” Pre-Roll format. “Expertly crafted using only 100% dry flower and absolutely no trim, Sugarbud “Buddies” Pre-Rolls promise the same high quality experience consumers have come to expect from our very popular 3.5g dry flower products with the added convenience of a smaller easier to carry and easier to share packaging format,” commented Sugarbud President and CEO, John Kondrosky. The first product being launched under the new “Buddies” format will contain Sugarbud’s exclusive Bahama Blizzard #11 dry flower and consumers can expect the same well-defined aromas of sweet confectionary, pine, lemon citrus, floral and fuel found in the very successful 3.5g dry flower format. Total THC will range between 21-26% with a terpene profile of between 1-3%.

The Company has received initial purchase orders from the Ontario Cannabis Store (“OCS”) and expects their Krypto Chronic #2 Flower Rosin and Bahama Blizzard #11 10 x 0.35g Buddies Pre-Rolls to be available for purchase from private cannabis retailers throughout Ontario and online at OCS.ca in Spring 2022.

“Our partnership with the OCS continues to grow as we diversify and expand the product offering within our Craft Cannabis Collection, and we are delighted to be bringing these new and exciting formats to Ontario consumers,” concluded Mr. Kondrosky.

The OCS is Ontario’s only legal online retailer and is responsible for the wholesale distribution of recreational cannabis products to private retailers in the province.

About Sugarbud

“Hand-Crafted Cannabis for a New Era”

Sugarbud is a consumer-driven craft cannabis company focused on the cultivation and production of superior, select-batch, craft cannabis products. Our vision and mission are to become a trusted and well-respected consumer brand renowned for providing exceptional high-quality craft cannabis products to legal markets by delighting the most discerning of cannabis consumers.

The Sugarbud Craft Cannabis Collection offers consumers “Hand-Crafted Cannabis for a New Era”. The Company is proudly Albertan and is proud to share Western Canada’s long tradition of exceptional craft cannabis with the most discerning of enthusiasts. Sugarbud strives to define the intersection of product craftsmanship, quality, and value for consumers in the Canadian craft cannabis space.

Sugarbud Craft Cannabis products are currently available to adult recreational consumers in the Yukon Territory, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and nationally to registered medical patients through MendoCannabis.ca. Sugarbud products are also distributed in the Province of Quebec through ROSE LifeScience Inc.’s (“ROSE“) pursuant to a previously announced Sales, Marketing, Supply and Distribution Agreement between ROSE and the Company.

We Take Pride.

We Take Our Time.

Experience The Difference.

CONTACTS:
John Kondrosky
Chief Executive Officer
Sugarbud Craft Growers Corp.
Phone: (604) 499-7847
E-mail: [email protected]

Investor Relations Contact
Chris Moulson
Chief Financial Officer
Sugarbud Craft Growers Corp.
Tel: (778) 388-8700
E-mail: [email protected]

Websites:
http://www.sugarbud.ca/
http://craftcannabiscollection.ca

Forward Looking and Cautionary Statements

This news release contains forward-looking statements. More particularly, and without limitation, this news release contains statements concerning: Sugarbud’s assessment of future plans, operations and cannabis cultivation and processing, including sales, marketing and distribution opportunities; product quality; the development, production, sale and distribution of Sugarbud’s Cannabis 2.0 and Pre-Roll products, including new product lines and the properties, characteristics and launch timing thereof; the expected timing of retail availability of new products; future growth; customer satisfaction; and the status of the Company’s partnership with OCS. When used in this document, the words “will,” “anticipate,” “believe,” “estimate,” “expect,” “intent,” “may,” “project,” “should,” and similar expressions are intended to be among the statements that identify forward-looking statements. The forward-looking statements are founded on the basis of expectations and assumptions made by Sugarbud. Forward-looking statements are subject to a wide range of risks and uncertainties, and although Sugarbud believes that the expectations represented by such forward-looking statements are reasonable, there can be no assurance that such expectations will be realized. Any number of important factors could cause actual results to differ materially from those in the forward-looking statements including, but not limited to: currently contemplated expansion and development plans may cease or otherwise change; production of cannabis may be lower than expected; ability to ship cannabis products may be lower than expected; demand for Sugarbud’s products may be lower than anticipated; results of production and sale activities; results of scientific research; changes in prices and costs of inputs; demand for labour; demand for products; failure of counter-parties to perform contractual obligations; failure to maintain consumer brand recognition and loyalty of customers; reliance on relationships with wholesalers and retailers for distribution of products and failure to maintain strategic business relationships; intense competition, including from illicit sources; uncertainty and continued evolution of markets; product liability litigation; reliance on information technology; infringement on intellectual property; failure to benefit from partnerships; sensitivity of end-customers to increased sales taxes and economic conditions; failure to comply with certain regulations; departure of key management personnel or inability to attract and retain talent; actions and initiatives of federal and provincial governments and changes to government actions, initiatives and policies and the execution and impact thereof; the ability to implement corporate strategies; the state of domestic capital markets; the ability to obtain financing; changes in general market conditions; industry conditions and events; the size of the medical marijuana market and the recreational marijuana market; government regulations, including future legislative and regulatory developments involving medical and recreational marijuana; construction delays; risks inherent in the agricultural business, such as insects, plant diseases and similar agricultural risks which can have a significant impact on the size and quality of the harvest of cannabis crops; competition from other industry participants; and other factors more fully described from time to time in the reports and filings made by Sugarbud with securities regulatory authorities. In addition, the Company cautions that current global uncertainty with respect to the spread of the COVID-19 virus, and variant strains of the virus, and its effect on the broader global economy may continue to have a significant negative effect on the Company. While the precise impact of the COVID-19 virus on the Company remain unknown, rapid spread of the COVID-19 virus may continue to have a material adverse effect on global economic activity, and can result in volatility and disruption to global supply chains, operations, mobility of people and the financial markets, which could affect interest rates, credit ratings, credit risk, inflation, business, financial conditions, results of operations and other factors relevant to the Company. Please refer to Sugarbud’s most recent annual information form and management’s discussion and analysis for additional risk factors relating to Sugarbud, which can be accessed under Sugarbud’s profile on www.sedar.com. Except as required by applicable laws, Sugarbud does not undertake any obligation to publicly update or revise any forward-looking statements.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

In a cannabis market forecast by Grand View Research to reach $66.3 billion by the end of 2025, companies of all sizes are elbowing each other for market share. At Sublime Canna, the model is to avoid the scrum, instead building a moat around a portfolio of products that ride the line between mass appeal and novelty.

As explained” by Sublime Canna CEO Alex Fang to CFN Media’s Greg Hasty at the recent NCIA CannaVest Conference, the company internally refers to its strategy as “USB,” an acronym for “Unique, Superior and Barrier to Entry.”

Sublime Canna CEO Alex Fang at the NCIA CannaVest Conference Speaking with CFN Media

Dosies, Ice Pops and Fuzzies

If there is one overarching theme regarding Sublime’s R&D view, it is “difficult is better.” This touches on all three components of the company’s USB mantra. For instance, take Sublime’s choice to manufacture a Tic Tac-like cannabis product. The decision came after market research showing that the orange Tic Tac is the best selling mint in North America.  

Accredited Investor? Click Here to Learn how to Invest in Sublime Canna

The problem was, in the words of Fang, a sugar panned mint is a “pain in the ass” to make. The manufacturing process is “artisan in many ways,” according to Fang and held extremely close to the vest by its owner.

It took a couple years and more money than was expected, but Sublime did it, developing a cannabis version of the mint that has been branded “Dosies.” Sublime is also making the “Miracle Mint” in blue raspberry flavor.

Sublime Canna’s Dosies sugar panned mint available in Cara Cara Orange & new flavor Blue Raspberry

When it came to an investment to penetrate the beverage segment, Sublime again got outside the box. Fang explained that while other companies were looking at sparkling or flavored water, Sublime management saw an opportunity to “take the vacuum in the marketplace” when California outlawed frozen confection. 

While peers were seeing their cannabis ice cream, frozen yogurt and popsicles removed from shelves, Sublime was developing a shelf stable, fully California-compliant product “Sublime Ice Pops”

Again, it was market research and innovative thinking that underscored product development after leadership realized that ice pops are frequently recommended for people getting out of chemotherapy.

Sublime Canna’s Infused Medicated Ice Pops

The company didn’t back down from the challenge of developing a unique infused pre-roll either. Sublime’s “Fuzzies” pre-rolls contain a proprietary list of ingredients including premium flower, in a recipe that creates a “very involved, complicated product that is completely different from what is the norm.”

The result? The best selling infused pre-roll in California, trumpeted Fang.

Accredited Investor? Click Here to Learn how to Invest in Sublime Canna

A Commitment to Differentiation

Fang explained during the discussion that it never made sense to him to spend resources on developing products that would compete head-to-head with already established products, even if he thought they could make something better. Simply, there are already plenty of “pretty good” gummies out there, so why waste resources making another?

For Sublime, the smart money goes into investing in differentiation and the technology and moats associated with it that keep any potential competition at arm’s length because making competing products is extremely difficult.

“We believe that by investing the time, effort and energy that we have over the past two years in all of the different formats that we have developed – as expensive as it has been – ten years down the road in retrospect when we’re making everything for a few pennies a unit because we’ve gone through this ‘manufacturing hell’ that it will be money well spent,” said Fang.

Apparently, the innovation is resonating with the investment community as gauged by  Sublime recently closed a $20 million capital raise. A portion of the funds has been earmarked for completion of products in the portfolio. Elsewhere the company is working on new product development, which is being spearheaded by L.J. Buffardi, who came on as VP of Edibles Development at Sublime subsequent to the sale of his family business, Ferrara Candy to Nutella and Tic Tac maker Ferraro for $1.3 billion in 2018.

“There is some really exciting stuff that only exists in industrial candy that we are going to bring over to [the cannabis] industry,” Fang said referencing Buffardi’s skill set, adding, “It’s super exciting” with a big grin.

Accredited Investor? Click Here to Learn how to Invest in Sublime Canna

Fang further detailed that the company will remain focused on the upper echelon in the cannabis space. “We’re not the type of company that is going to make a B+ topical or a B+ edible and dump A+ marketing behind it. All of [our products] have the ability to scale and the ability to have mass appeal. If we’re doing this the right way, we can invest in making a moat and then we can run; we can go and scale from there,” he said of the upcoming growth plans.

When it comes right down to it, Sublime proves that something as small as a Tic Tac can make it easily understandable about the appeal and potential for a business model underpinned by a quest for differentiated products with mass appeal.

To Learn More About Sublime Canna Please Visit Their Website @https://www.sublimecanna.com

Accredited Investor? Click Here to Learn how to Invest in Sublime Canna

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