Canada’s legal cannabis industry is flooded with products that prioritize profits over quality. While many consumers are price-sensitive, Deloitte Canada found that 86% of Millennial and Gen Z consumers are willing to buy premium products. These trends mirror many other industries where premium products are beating out generic competitors.

Maven Brands Inc. (CSE: MJ) (OTC: TRLFF) aims to capitalize on these trends by becoming a leader in craft cannabis processing, enabling micro-cultivators to navigate the retail cannabis market. These micro-cultivators are quickly becoming the fastest-growing segment of Canada’s federal licensing system, meaning it could have the most upside potential.

For a limited time, investors can participate in the company’s equity crowdfunding campaign that’s open to accredited U.S. investors and any global retail investors. The company is selling up to $1.5 million worth of units for C$0.18 apiece, which includes one common share and a half-share purchase warrant, with a $1,000 minimum investment.

Building the Future of Cannabis

Maven Brands underwent a complete transformation this year to focus on helping micro-cultivators navigate Canada’s complex regulatory scheme and bring their products to market at scale. And, it’s the only cannabis processor in British Columbia with the team, infrastructure, and cost-sharing program in place to support micro-cultivators.

Earlier this year, the company completed a test run at its fully-licensed, $8 million, 19,500 sq. ft. craft cannabis processing facility, producing products that exceeded quality expectations for potency and purity. In just three months, the company also secured a sales amendment to its Health Canada license, enabling it to sell products to retailers nationwide.

In addition to building and licensing its physical infrastructure, the company successfully secured critical strategic partnerships, paving the way for nationwide distribution. For instance, the company’s distribution agreement with Velvet Management provides access to 40+ sales representatives with key relationships nationwide.

Leaders Focus on Shareholder Value

Maven Brands has an experienced leadership team focused on maximizing long-term shareholder value. For example, Chair Mike Harcourt is a former Premier of British Columbia and Mayor of Vancouver. Meanwhile, newly appointed VP Andrew Gordon co-founded Kiaro Brands and is a Founding Member of the BC Craft Farmers Co-op.

[embedded content]The company’s leadership team is laser-focused on building multiple income streams to diversify and maximize shareholder value. In particular, the company will provide regulatory support, packaging lines, microbial remediation, an in-house nursery, R&D cultivation, and distribution agreements to generate revenue off the back-end.

In addition to its primary business, the team secured capital to advance the Monashee Gateway Business Park, a 40-acre property development approved for cannabis production—a deal that could pave the way toward near-term real estate revenue from selling off lots.

Looking Ahead

Maven Brands Inc. (CSE: MJ) (OTC: TRLFF) provides investors with a compelling way to capitalize on the coming boom in craft cannabis. In addition, the company’s limited-time crowdfunding campaign enables accredited U.S. investors or any global investors to acquire both common stock and a half-share warrant for additional upside.

If you’re interested in learning more about the crowdfunding campaign, visit the company’s crowdfunding page.

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.