The cannabis industry has rapidly transitioned from an obscure counterculture movement to a legal industry that could exceed $27 billion by 2024, according to the MJBiz Daily. In addition to a growing number of states legalizing cannabis, the industry has evolved to provide a growing array of different products, including tinctures, topicals, edibles—and beverages.   

Let’s take a look at the rise of cannabis-infused beverages and how you can invest in Innoviom, Inc.—a pioneer in the space—with as little as $2,500 through the MAZAKALI platform to capitalize on these trends.

Cannabis-Infused Beverages

Cannabis beverages are projected to become a $2.8 billion market by 2025, according to Grand View Research, which represents a blistering 17.8% compound annual growth rate. While the industry is highly fragmented at the moment, Molson Coors projects that cannabis drinks will eventually represent one-third of all cannabis sales as the industry matures.

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Several large companies have already begun to position themselves in the space:

• Heineken launched Hi-Fi Hops—a CBD and THC-infused beverage with zero calories.
• Molson Coors took a controlling stake in HEXO Inc., a Canadian licensed producer.
• Anheuser-Busch InBev invested $50 million in a joint venture with Tilray Inc.
• Constellation Brands acquired a 38% stake in Canopy Growth Corp. for $4 billion.

Many alcohol conglomerates believe that THC-infused beverages could compete with alcohol in the future and seek to position themselves to diversify risk. However, Millennials appear to be equally interested in CBD-infused functional beverages that incorporate natural substances, like adaptogens, probiotics and vitamins, to improve wellness. 

Innoviom Makes Big Progress

Innoviom was founded by executives from Coca-Cola, Pepsi, RedBull and other leading beverage brands to build on these CBD wellness trends and take them to scale. The company’s Wowie brand is a hemp-infused beverage that contains 20mg of hemp and a mix of adaptogens designed to promote relaxation.

In combination with Tranquini and its new NaturGeeks brands, the company has been consistently doubling its sales each month through Amazon.com and other online platforms. Management expects to be live in the UK on December 1 and rollout its products in the European Union in January of next year amid its international expansion.

Click here to receive more information on investing in Innoviom

With an established supply chain, manufacturing and distribution network already in place, the company is well on its way to expanding its presence throughout the United States. The company’s move to trademark the name in 120 countries and seek regulatory approval in 30+ countries suggests that further international expansion is also in the cards.

How to Invest in Innoviom

Innoviom has recently announced a $3 million capital raise in order to support its growth. While the company has already closed $1.2 million in funding for this round, interested investors still have an opportunity to participate in the remainder of the financing round over the coming weeks.

Accredited investors can participate in a direct private placement with a minimum investment of $30,000 or invest in MAZAKALI’s Special Investment Vehicle with a minimum investment of just $2,500. For more information, sign up for MAZAKALI’s platform and access the terms.

Click here to receive more information on investing in Innoviom

The Bottom Line

Cannabis beverages have already attracted tremendous interest in both the alcohol and wellness industries. With its unique combination of cannabinoid and non-cannabinoid relaxation beverages, Innoviom is well positioned to benefit from an increase in demand for CBD-infused functional beverages.

For more information, visit the company’s website or request more information today!

Disclaimer

The above article is sponsored content. CannabisFN.com and CFN Media, have been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

The COVID-19 outbreak has severely disrupted the economy and could push the world into the sharpest economic contraction since the Great Depression in the 1930s. While the cannabis industry has been largely spared thus far, companies have been forced to adopt new business models and strategies to succeed in the ‘new normal’.

Innoviom, a nimble beverage and foods start-up that builds on consumer market trends and takes them to scale, is well-positioned to succeed in the current macroeconomic backdrop given its highly experienced management team, it’s unique focus on relaxation beverages and its rapid pivot to sell products through ecommerce channels—including Amazon.com in recent weeks.

CEO Ahmed El Azizi explains what makes Innoviom products unique.

If you’re an accredited investor interested in functional beverages, you can sign up to receive the company’s investor presentation and learn more about its current offerings.

Perfectly-Positioned Beverage Products

Innoviom’s great tasting, low-calorie, adaptogen-containing relaxation beverages are designed to relieve stress, reduce anxiety and enhance mood without causing drowsiness with lavender, lemon balm, chamomile, green tea, and other all-natural ingredients. In addition, Wowie by Tranquini includes 20mg of hemp-derived cannabidiol, or CBD, per can.

These innovative products are uniquely suited to address consumer needs in the current high-stress COVID-19 environment. All of Innoviom’s products allow you to work/study from home with less stress and anxiety from juggling all the responsibilities with little outside help. Reducing stress while being active, helps consumers to be at their best even in the current situation.

With cannabinoid-free and CBD-only versions, consumers across the spectrum can access these products in any market without having to visit a dispensary or worry about the legal status of cannabis in their state.

With an established supply chain, manufacturing and distribution network already in place, the company is well on its way to expanding distribution throughout the United States. The company’s move to trademark the name in 120 countries and seek regulatory approval in 30+ countries suggests that international expansion is in the cards.

Reaching Millions of Customers via Ecommerce Sales

Innoviom recently began selling its Tranquini brand of products, with or without CBD, on Amazon.com and Tranquini.com. With its agile management team, the company was able to pivot to e-commerce and significantly expand upon its existing presence in U.S. retail chains, like Meijer. The company also works with distributors, like KeHE and UNFI.

Relax and be positive with Innoviom’s Tranquini adaptogen-blend beverages.

Take a break and hang loose with Innoviom’s CBD-infused  beverages.

“A cultural shift in consumption also contributes [to the growth in CBD beverages],” says Duane Stanford, Beverage Digest Executive Editor. “Consumers [are] increasingly looking for natural products with health benefits and are reducing their alcohol intake. CBD drinks are positioned as a potential aid for conditions from anxiety to muscle pain.”

The functional beverage market is projected to grow at an 8.66% CAGR to reach $208.13 billion by 2024, according to Research and Markets. Zenith Global believes that CBD beverages will be among the fastest-growing subsets of the functional beverage industry, growing from just $86 million in 2018 to $1.4 billion by 2023.

A Unique Investment Opportunity

Innoviom is led by CEO Ahmed El Azizi, former Global VP of Functional Beverages at PepsiCo. He is joined by Group CFO Christine Morcos, who worked with Pfizer, Gillette and Procter & Gamble and Julia Trofimova, who formerly served at Diageo, Red Bull and other mainstream consumer product companies, 

CEO Ahmed El Azizi discusses management’s experience in the space.

Accredited investors interested in the functional beverage and CBD industries can sign up to receive the company’s investor presentation and details about their offerings.

Company Contact:

Innoviom, Inc.

Ahmed El Azizi

CEO

[email protected]

CFN Media

Frank Lane

President

[email protected]

This article was published by CFN Enterprises Inc. (OTCQB: CNFN), owner and operator of CFN Media, the industry’s leading agency and digital financial media network dedicated to the burgeoning CBD and legal cannabis industries. Call +1 (833) 420-CNFN for more information.

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.