LOS ANGELES–(BUSINESS WIRE)–Sunday Goods, the first true, modern vertically-integrated direct-to-consumer cannabis lifestyle brand, announced the appointment of Mina Guiahi as head of capital markets and mergers and acquisitions (M&A), effective immediately. Mina, a former director in the cannabis investment banking group at Cowen, one of the largest and the first U.S. investment banks to enter the cannabis sector, and former director of equities covering the consumer space at Barclays Capital, will be a key member of the executive team.
“Sunday Goods has spent three years building the preeminent cannabis lifestyle brand of tomorrow that resonates with all customer profiles – from the newcomer to the aficionado – and provides all of them the convenience of a thoughtful direct-to-consumer experience,” said Sunday Goods Founder and CEO, Randy Smith. “The larger strategics, as well as institutional investors, know how difficult it is to create a strong brand in today’s key influencer environment and place great value and importance on the few companies that have been able to do so. Mina knows this better than anyone and will be crucial for Sunday Goods’ strategic growth as we complete a $75 mm funding round and deploy that capital in ways that maximize shareholder value. Additionally, Mina will help us prepare for the eventual shift in federal policy around cannabis and ensure proper positioning from a capital markets perspective.”
Mina joins Sunday Goods with over 15 years of experience in capital raising, M&A advisory and investing. Over the course of her career, Mina has executed on tens of billions of dollars of transactions in equity, debt and M&A dating from the original Sears/Kmart $11 billion merger in 2004 at Lehman Brothers. Prior to Sunday Goods, Mina served as a director in the cannabis investment banking group at Cowen, where Cowen was the lead manager on Canopy Growth’s $600 million convertible transaction and the bookrunner for MedReleaf’s $101 million initial public offering (IPO). Most famously, Cowen led the first and the most successful U.S. major exchange cannabis IPO to date with Tilray in 2018.
“I have analyzed over 100 cannabis companies, and Sunday Goods stuck out as a truly differentiated brand story within the sector,” said Sunday Goods Head of Capital Markets and M&A, Mina Guiahi. “Navigating the U.S. capital and M&A markets will be critical to the success of private U.S. cannabis companies. I look forward to bringing my experience and network to help Sunday Goods further position themselves for tremendous upside.”
About Sunday Goods
Sunday Goods is the first, modern direct-to-consumer cannabis lifestyle brand. Since 2016, our sun-grown cannabis was initially established in Arizona to help people Feel Good™ by finding a cannabis experience that’s just right for them. With high-quality products spanning flower, edibles, pre-rolls, topicals and oils, Sunday Goods uses all-natural methods to respect and preserve the qualities of the original plant. The Sunday Goods commitment to precise consistency delivers products that put the consumers’ needs above all. Sunday Goods has developed a collection of products that respect the unique relationships between cannabis and the individual. Sunday Goods products are available in all California MedMen stores, as well as other select major California cannabis dispensaries, including Harborside, SPARC, and Apothecarium, with plans to expand with retail, delivery and e-commerce throughout 2019. To learn more, visit www.sundaygoods.com.
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