Plus Products Inc Takes Stronghold in World’s Largest Cannabis Market If there’s any cannabis company that could do with a name change, it’s... Plus Products Inc: California Cannabis Edibles Company with Amazing Potential

Plus Products Inc Takes Stronghold in World’s Largest Cannabis Market

If there’s any cannabis company that could do with a name change, it’s Plus Products Inc (OTCMKTS:PLPRF, CNSX:PLUS).

Despite a name that will only make sense to cannabis-loving Californians, Plus Products is actually a leading cannabis edibles manufacturer in the Golden State, the largest and most competitive pot market in the world.

Plus Products Inc only went public in December 2018, so it’s not a big surprise to know that Wall Street isn’t familiar with the company (yet).

But Plus Products has a lot going for it: a huge cash position, strong revenue growth, a loyal customer base, new products, and a recent acquisition that extends its lead in the edibles market. All that points to excellent short- and long-term growth potential.


Plus Products Inc Overview

San Mateo, California-based Plus Products Inc manufactures cannabis-infused edible products to the regulated medical and adult-use recreational markets in California. (Source: “Investors,” Plus Products Inc, last accessed March 22, 2019.)

Founded by a chef from a Michelin Star restaurant, an Ivy League chemist, and food manufacturing experts, PLUS Products’ mission is to make cannabis safe and approachable.

Some of the company’s most popular products include pink lemonade-, sour watermelon-, and sour blueberry-flavored gummies.

The company sells its products under the PLUS brand to dispensaries and delivery service customers. Its PLUS brand was ranked No. 1 in both retail sales and volume in both the third and fourth quarters of 2018. (Source: Ibid.)

PLPRF Stock Information
Market Cap $107.9 million
Beta N/A
52-Week Change N/A
52-Week High $6.00
52-Week Low $2.84
Shares Outstanding 24.13 million
Float 9.28 million
50-Day Moving Average $5.06
200-Day Moving Average $4.96

(Source: “Plus Products Inc. (PLPRF),” Yahoo! Finance, last accessed March 22, 2019.)

Unfortunately, Plus Products went public during the biggest December sell-off to hit Wall Street since the Great Depression. That made its debut look less than enthralling. But it’s not the company’s fault.

If anything, 2019 has been more indicative of Plus Products Inc’s potential. Over the first six weeks of the year, the PLPRF stock price soared 97%, hitting an intra-day high of $6.01 on February 8.

After trading in a tight range, Plus Products stock gave up some ground in the first week of March. This also happens to be the same time frame that the broader markets experienced their worst week of 2019.

Plus Products’ share price has since settled into another tight trading range, with support near $4.50.

Judging by the number of encouraging press releases coming from Plus Products, it’s only a matter of time until PLPRF stock begins to trend higher.

Chart courtesy of

Plus Products Inc Leads California Edibles Market 

In late January, Plus Products announced that during the fourth quarter of 2018, the company secured its position as the No. 1 cannabis-infused edibles brand in California.

According to BD Analytics, the leading independent cannabis retail sales analytics company, Plus Products was also home to three of the top five best-selling branded products in all product categories (including edibles, topicals, vaporizers, and flower) during the fourth quarter. (Source: “Plus Extends Lead In California Edibles Market With 3 Of Top 5 Cannabis Products in Q4,” Plus Products Inc, January 31, 2019.)

PLUS “Uplift” and PLUS “Restore” remained the No. 1 and No. 2 best-selling stock keeping units (SKUs). PLUS “CBD Relief” was the No. 5 best-selling SKU, and the top cannabidiol-only (CBD-only) SKU.

“We are proud that we have not only maintained, but continued to grow our position as the market leader in Q4. We hope to continue this momentum into 2019 not only in California, but in other jurisdictions as well,” said CEO Jake Heimark. (Source: Ibid.)

Plus Products Inc Acquires Cannabis-Infused Baked Goods Brand

In December 2018, Plus Products Inc announced that it had acquired California-based cannabis-infused baked goods brand GOOD CO-OP, Inc. in an all-share transaction.

This strategic acquisition gives Plus Products Inc a foothold in the third-largest edibles category, baked goods. (Source: “Plus Acquires Cannabis-Infused Baked Goods Brand GOOD CO-OP Solidifying Its Position As The #1 Edibles Brand,” Plus Products Inc, December 3, 2018.)

This also represents the company’s second edibles category. Excluding tinctures, the baked goods category accounted for 13% of the overall edibles market in 2018.

GOOD’s products include cannabis-infused brownies and baked goods (without using preservatives or additives) that have been featured in Fortune, Vice Magazine, and Eater.

With the approximately $1.5-million deal, Plus also secured an additional 4,800 square feet of manufacturing space in Northern California. The company has a 12,000-square-foot manufacturing facility in Southern California.

Q3 Revenue Advances 617% to $2.6 Million

On November 30, Plus announced its financial results for the third quarter ended September 30, 2018.

The company reported record third-quarter revenue of $2.6 million, a 617% increase over the $356,865 reported in the same prior-year period and a 60% increase over the previous quarter. (Source: “Plus Revenue Grows 617% To $2.56 Million In Q318,” Plus Products Inc, November 30, 2018.)

Plus reported a third-quarter net loss of $1.8 million ($0.08 per share) compared to a loss of $1.2 million ($0.10 per share) in the same prior-year period.

The higher figure was mainly attributed to additional capital expenditures.

This included leasehold improvements on production machinery, professional and consulting fees in preparation for cannabis sales being legalized in California effective January 1, 2018, and preparation for the company’s initial public offering (IPO), as well as additional expenditures for sales and marketing of the company’s products.

The company ended the third quarter with a strong cash position of $11.1 million, prior to closing a CA$20.0 million IPO on October 26, 2018.

For the first nine months of 2018, total revenue increased significantly (631%) to $5.0 million, from $685,151 in 2017. Plus began selling to distributors in the retail market on January 1, 2018. (Source: Ibid.)

Analyst Take

Plus Products Inc has a stronghold in a very lucrative niche market: edibles, the cannabis market with the most growth potential in the U.S.

Plus has a strong cash position, a strong market penetration, a strategic acquisition strategy, popular products, and loyal customers. The company’s first-to-market advantage is also helping it expand its wildly popular brand outside of California.

All of this has helped Plus Products Inc become the leading edibles brand in the largest and most competitive cannabis market in the world. You can look forward to Plus “extending the brand beyond California in 2019.” (Source: Ibid.)

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