Partner Blog: From Fashion Lifestyle to Cannabis – A Natural Move?

NCIA is giving away a limited number of tickets to the inaugural Hall of Flowers show happening next week in Santa Rosa. It’s shaping up to be one of the must-see B2B events in the cannabis space for premium brands and industry innovators, all thanks to the fashion and lifestyle industry vets running the show.

Hall of Flowers, set to take place September 17 and 18 at the Santa Rosa Fairgrounds, is the brainchild of Dani Diamantstein, Rama Mayo, and Aaron Levant, three pioneers in the trade show space who have spent the past 15 years producing the most successful fashion and lifestyle trade shows in the world. It’s no surprise they meticulously understand what makes an experience like this worthwhile.

“There are a lot of brands that are flourishing and there are a lot of people focusing on the manufacturing and cultivation, while there are also people partnering with some in the fashion industry,” notes Diamantstein. “I see a lot of similarities between producing trade shows 10-15 years ago and right now within the cannabis space in terms of forging one on one personal relationships, cultivating trust, and exchanging new and creative ideas. This is the perfect time to launch this kind of show.”

The show will be open for two days of discovering, meeting, and tasting and industry pioneer and entrepreneur Gary Vee will be hosting a keynote on Monday end of day. The team has centered the show to be about the experience as a buyer, retailer, and distributor, and have brought together the best across branding, design, packaging innovation, and of course, product. This means some of the most in-demand brands within the cannabis industry will be on-site – over 80 of the leading CA licensed cannabis brands and 60% of CA’s licensed dispensaries are confirmed to attend.

“We’ve spent over 4 years producing this show, perfecting the logistics, regulations, and invite list so that our guests can show up and do what they do best,” says Diamantstein. “We want everyone to have a successful two days while also enjoying work.”

Visit this link and enter code ‘NCIA’ to confirm your complimentary ticket and attend as a guest of NCIA.

Follow @hall_of_flowers on Instagram for real time updates on confirmed brands and visit hallofflowers.com for additional information.