December 14th, 2018
Cannabis and chocolate have a long history together. While “pot brownies” are perhaps the original cannabis edible, professional chefs and food scientists have refined the process of infusing cannabinoids and chocolates to create unique innovations. Investors may want to take a closer look at companies that are combining high-end chocolates with craft cannabis given the potential for highly-differentiated, high-margin products.
Grown Rogue International Inc. (CSE: GRIN) is a vertically-integrated, multi-state cannabis brand that specializes in developing “seed-to-experience products”. As part of building this “experience” for consumers, the company partnered with a world renowned chocolatier to feature THC and CBD infused edible products that are already available in select stores.
In this article, we will take a closer look at why chocolate and cannabis go together so well and how Grown Rogue aims to introduce top-tier products into the market.
An Ideal Pairing
Many chefs and scientists regard cannabis and chocolate as an ideal pairing. In addition to masking the harsh flavors, chocolate contains a chemical called anandamide that is nearly identical to tetrahydrocannabinol, or THC. Anandamide affects appetite, mood, and the perception of pain, while producing a very mild high. The combination of THC and anandamide could help cannabinoids stay in the system longer.
When it comes to craft products, the process of making chocolate is just as nuanced as the process of growing cannabis. The process of choosing and roasting cocoa beans is just as nuanced as the process of selecting and roasting coffee beans. There are significant differences between cocoa growing regions, producing taste profiles that range from bitter and earthy to sweet and citrusy—and everything in between.
Many consumers of high-quality craft cannabis are also connoisseurs of other craft products—including chocolate. The combination of high-quality chocolate and high-quality cannabis can produce edible products that are unparalleled in the cannabis edibles space. Chocolates also command a significant premium compared to many other confectionery products, creating an opportunity for greater profit margins.
Partnering with a Leader
Grown Rogue recently announced a partnership with world renowned chocolatier, Jeff Shepherd, who was voted one of North America’s Top 10 Chocolatiers by Pastry Arts and Designs. Under the terms of the partnership, the two will create THC and CBD infused chocolate products under the GRAM and Grown Rogue brand names, which are both wholly-owned by Grown Rogue International Inc.
“In carefully analyzing our edible line, we wanted to find an expert that not only shared our values but shared our vision for the right experience for customers,” said Grown Rogue Co-Founder and CEO Obie Strickler. “Jeff and his team have been pillars of the community and create delicious products as well as delightful experiences so we were excited to know Jeff felt the same ways towards our team.”
Mr. Shepherd’s business is based just three miles from Grown Rogue’s indoor cultivation center and produces chocolate bars, truffles, and caramels that have become favorites for chocolate connoisseurs worldwide. The first product created by the partnership will be marketed under the GRAM brand and consist of a dark chocolate bar containing 50mg of THC or CBD that’s carefully mixed to ensure the dominant flavor remains the chocolate.
Grown Rogue International Inc. (CSE: GRIN) represents a compelling investment opportunity in the cannabis edibles space. By partnering with a world renowned chocolatier, the company is launching innovative new products that leverage the unique chemistry shared by cannabis and chocolate—even on a chemical level. The move also comes as the company continues its expansion into California, Nevada, and potentially other states.
For more information, visit the company’s website at www.grownrogue.com
The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer
About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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