December 20th, 2018
Gabriella’s Kitchen (CSE: GABY) appears to be on the leading edge to service both mainstream grocery and cannabis distribution channels with CBD infused products, as well as CBD and THC-infused edible and wellness products throughout Canada and the U.S. Positioned to be a strong player in the organic market segment of a burgeoning industry, GABY has recently announced additions and changes to the Company’s Board of Directors that could prove to be a recipe for success.
Strengthening The Team
Maureen Putnam recently joined GABY as a special advisor and has agreed to join the Company’s Board of Directors. Maureen brings 25 years of experience in building brands from scratch, having joined the Hain Celestial Group as a start-up when the organic market was in its infancy, and pioneered its growth & brand awareness to over $2.5 billion during her tenure. Maureen is the former president and Chief Innovation Officer of the Grocery & Snacks Division of the Hain Celestial Group, Inc. and with her ongoing relationships with so many key retailers in the U.S. (Kroger, Walmart, Whole Foods, Target, Safeway, and Wegmans), she will provide significant guidance for positioning and launching GABY’s CBD wellness products into the mainstream.
Robert Travis, a Managing Partner at Broyden Executive Search, brings 22 years of experience over a broad variety of industries, including manufacturing, fabrication, energy, technology & cannabis, to provide valuable oversight as the Company develops a comprehensive, cross-border team capable of executing GABY’s vision of becoming a leading, trusted cannabis wellness company. Robert carries dual Canadian/U.S. citizenship and thus, is exceptionally attuned to the unique differences in leadership requirements in the two countries.
In other corporate changes, Richard Bonnycastle will bring his expertise in building global brands and establishing worldwide product distribution to GABY’s Strategic Advisory Board and will play a key role in the mission of moving the Company forward in the U.S., Canadian, and worldwide cannabis markets.
A New Company Vision
Gabriella’s Kitchen has previously enjoyed the trust and loyalty of consumers with their grocery products, and now GABY’s vision is to penetrate and lead the mainstream market as a trusted cannabis wellness company, particularly focusing on developing and bringing CBD-infused products to the mainstream and natural channels.
“In most markets when legalization first happened – most consumers were seeking the euphoria/intoxicating effect,” said Margot Micallef, Founder & CEO of GABY. “Today’s cannabis consumers are becoming more aware of and seeking more of the wellness benefits of cannabis. They are not as interested in smoking or vaping and, subsequently, the flower is reducing in sales while edibles & topicals are gaining in sales.
“The responsible introduction of cannabinoids in food and personal care products is important for consumers seeking their benefits,” added Maureen Putnam. “Also, it is critical to expand the appeal of these products to key market segments ahead of competition by using our core competencies in R&D and manufacturing to add value and to communicate the benefits of GABY’s products for long-term loyalty,” she added. “I’m looking forward to working with Margot and with Mara Gordon, whose backgrounds as pioneers in understanding the health attributes of various cannabinoids elevates the Company’s ability to create high-quality wellness products,” she concluded.
Considering GABY’s mainstream relationships with retailers across North America, continued loyalty of consumers, and the freshly appointed members to its board of directors who have the experience and track record to foster a successful organization, Gabriella’s Kitchen Inc. could continue to be a pot stock to watch.
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About Ryan Allway
Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.
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