With the date now set for Canada to fully legalize adult-use cannabis on October 17, 2018, it may be useful for investors to review... From CFN: Choom and Aurora Team Up for Canadian Retail Cannabis

With the date now set for Canada to fully legalize adult-use cannabis on October 17, 2018, it may be useful for investors to review how companies are positioned for the event. There are a lot of moving parts at this point, with wholesale supply concerns, branding and advertising rules, and retail licensing among them. Choom Holdings Inc. (CSE: CHOO) (OTCQB: CHOOF) was formed with the sole intent of creating a recreational brand for Canada, and recent developments including a strategic investment by Aurora Cannabis Inc.(TSX: ACB) (OTCQB: ACBFF) (FRA: 21P) show that the company is on track to make a splash this fall.

Significance of Aurora/Choom Relationship

Over the last several months there has been a pattern of established Canadian licensed producers investing in, partnering with, and acquiring retail oriented companies in anticipation of full legalization. On June 18, Choom™ and Aurora announced that Aurora acquired a 6% ownership interest as a cornerstone investor in Choom’s private placement.

Aurora is one of the largest licensed producers in the world with a market cap of approximately $5.5 billion. Why would a large global company take an interest in Choom? Aurora CEO Terry Booth explained, “This strategic investment positions Aurora to participate in the emerging craft cultivation market, as well as in an exciting Western Canada retail strategy with a seasoned team of executives. Choom’s product cultivation strategy puts the cultivar first, developing a high-grade offering with unique flavour profiles, which are anticipated to resonate strongly with the adult-use consumer market, once legalized. We’re pleased to close our investment in Choom, and look forward to building a strong, long-term relationship with the team.”

In short, Aurora is interested in Choom’s retail and branding strategy. Choom is focused on building out a national retail point of sale presence to reach the cannabis consumer with upscale retail settings and handcrafted strains. As a company that is ensconced in the medical marijuana sector, Aurora is focused on ramping up production to meet a projected shortfall in Canadian cannabis supply. Its investment offers entree to the much larger recreational market and leans on Choom’s experience and retail strategy to help it bridge the gap.

For Choom, the deal offers validation of its efforts to date as well as useful capital to help speed up the company’s development. Already proceeding quickly on both the cultivation and retail fronts, Choom is looking to execute its multi-province strategy as quickly as possible with October 17 looming.

Other Choom™ Developments

Choom is carrying out an aggressive strategy to establish its retail presence in Alberta, British Columbia, and Saskatchewan. The company currently has more than 40 retail locations secured and permits submitted throughout the three provinces, and the team is actively working on securing more locations in the near future.

Read the rest of the article at CannabisFM.com

_________________________________________________________________

Please see full disclaimers at www.TheSeedInvestor.com applicable to all content provided by TSI, wherever published or re-published: http://theseedinvestor.com/about/disclaimer

Disclaimer: This release/advertorial is a commercial advertisement and is for general information purposes only. This release/advertorial does not constitute an offer or solicitation to buy or sell any securities or individualized investment advice. This is a native advertisement, meaning it is an informational paid marketing piece. THESEEDINVESTOR.com (TSI) makes no recommendation that the securities of the companies profiled or discussed on this website should be purchased, sold or held by viewers that learn of the profiled companies through our website. Please review all investment decisions with a licensed investment advisor. TSI receives payments ranging from approximately $25,000 to $150,000 to publish and/or distribute advertisements on behalf of a company. TSI retains any excess sums after expenses as its compensation. TheSeedInvestor.com and its owners, operators and affiliates may benefit from any increase in the share prices of the profiled companies. TheSeedInvestor.com may be paid for services using options or free-trading shares. TheSeedInvestor.com and/or its owners, operators and affiliates may be selling shares of stock at the same time the profile (or other information) is being disseminated to potential investors; TheSeedInvestor.com will not advise when it or its affiliates decide to sell. Investors must make all investment decisions based on their own judgment of the market and the particular securities.

This advertorial contains forward-looking statements that involve risks and uncertainties. This advertorial contains or incorporates by reference forward-looking statements, including certain information with respect to plans and strategies of the featured company. As such, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, the words “believe(s),” “anticipate(s),” “plan(s),” “expect(s),” “project(s),” “will,” “make,” “told,” “could,” “might,” and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of the company to differ materially from these indicated by such forward-looking statements. Certain statements contained herein are forward-looking statements as defined in Section 27A of the Securities Act of 1933 and 21E of the Exchange Act of 1934. Such statements include, without limitation, statements regarding business, financing, business trends, future operating revenues and expenses. There can be no assurance that such expectations will prove to be correct. Investors are cautioned that any forward-looking statements made by the company, or contained in this advertorial are not guarantees of future performance, and that the issuer’s actual results may differ materially from those set forth in the forward-looking statements. We undertake no obligation to update any statements made herein except as required by law. Differences in results can be caused by various factors including, but not limited to, the company’s ability to be able to successfully complete planned funding agreements, to successfully market its products in competitive industries or to effectively implement its business plan or strategies. To reiterate, information presented in this advertorial contains “forward-looking statements.” Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact and may be “forward-looking statements.” Forward-looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. More information on the company may be found at http://www.sec.gov where readers can review all public filings submitted by the company. TheSeedInvestor.com is not a certified financial analyst or licensed in the securities industry in any manner. The information in this advertorial is subjective opinion and may not be complete, accurate or current and was paid for, so this could create a conflict of interest. Read Full Disclaimer at  http://theseedinvestor.com/about/disclaimer

 

MJ Shareholders avatar

MJ Shareholders

MJShareholders.com is the largest dedicated financial network and leading corporate communications firm serving the legal cannabis industry. Our network aims to connect public marijuana companies with these focused cannabis audiences across the US and Canada that are critical for growth: Short and long term cannabis investors Active funding sources Mainstream media Business leaders Cannabis consumers

( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )