Flora Growth’s Vessel Brand Division Expands Into Dry Herb Market with New Devices and Accessories
December 9, 2021 MJ Shareholders
MIAMI & TORONTO–(BUSINESS WIRE)–Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a leading all-outdoor cultivator and manufacturer of global cannabis products, announced today that its wholly-owned subsidiary, Vessel Brand (“Vessel”), is now offering a robust ecosystem of products for dry herb consumption. Vessel’s new products include an elegant take on the one-hitter with a spiralized interior, an all-in-one dry herb smoking kit with an inverted lighter, a premium grinder and an artful ashtray.
“These new products are just the beginning of what Vessel has in store for consumers across the globe.”
The crown jewel of Vessel’s dry herb line is Helix, a patent-pending piece made of pure brass for the cleanest inhalation possible. Sleek in gunmetal gray with a gold tip and finely etched topography pattern, Helix evokes the design of a one-hitter but turns the traditional form on its head with an interior spiral shaped like a double helix that doubles the length of the smoke path and filters as residue builds up. This catches debris and results in a smooth, cool pull every time.
Those seeking an all-in-one dry herb experience need not look any further than Vessel’s new Eclipse Kit. This customizable “just-add-flower” set is an elevated take on a back-to-basics approach. Inside a sleek zippered Drift case is a choice of one-hitter (Helix or Air, a tapered glass chillum), a waterproof Basin stash jar with choice of color and a Carbon lighter, featuring an adjustable flame and refillable inverted design for use right side up and upside down.
This winter, Vessel will introduce Ash, an elegant, functional ashtray made with concrete and real walnut that fits effortlessly into any home or patio. The nesting design is discrete with a wood lid that opens to reveal a concrete ashtray and beneath that, organized compartments for storage of rolling papers, the Carbon lighter, and more. Ash is joined by a new Grinder, a four-piece construction made with precision-engineered aluminum and magnetic closures for easy use. In 2022, Vessel will continue to release new dry herb accessories including a small, lightweight grinder with wood inlay and textured grip.
Helmed by CEO and Founder, James Choe, Vessel stands apart as a brand that puts people and the planet first. Vessel drives the industry forward in pursuit of elevating the cannabis consumption experience with its approach to the user experience. Thoughtfully-designed products and a commitment to innovation mean a better experience from start to finish for consumers.
“At Vessel, we work tirelessly to set new industry standards and look forward to continuing to deliver on that brand promise within the dry herb market,” said Choe. “These new products are just the beginning of what Vessel has in store for consumers across the globe.”
Helix is available online for $65. Vessel’s complete dry herb collection can be found online here.
Reminder: Year End Review Webinar
Flora Growth will hold a webinar on Tuesday, December 14th, at 4:30 p.m. ET. During the webinar, Flora CEO Luis Merchan will provide an update on the operational performance for 2021 to date, provide additional comments on the financial guidance for 2022, and hold a brief question-and-answer session. All those interested in attending are encouraged to register using the following link. Questions can be submitted in advance of the webinar, upon registration.
About Flora Growth Corp.
Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that deliver the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. Visit www.floragrowth.com or follow @floragrowthcorp on social for more information.
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