CTV Toronto Highlights FSD Pharma’s Cobourg Facility

Canada legalized recreational cannabis across the country this week, and created what could become a C$22.6 billion industry over the coming years. Canopy Growth Corp. (TSX: WEED) (NYSE: CGC), Aurora Cannabis Inc. (TSX: ACB) (OTC: ACBFF), and other ‘unicorns’ have captured a lot of attention, but they aren’t the only companies in the international limelight when it comes to covering the burgeoning cannabis industry.

FSD Pharma Inc. (CNSX: HUGE) (OTC: FSDDF) (FRA: 0K9) has continued to make rounds in the media with an appearance on CTV—Canada’s #1 television network for 17 consecutive years with 23 million weekly viewers. The news comes shortly after the company was featured on CNBC—a leading global financial broadcaster reaching millions of investors. These appearances reached both consumers and investors with captivating looks at its enormous potential.

The company’s renovated 70-acre Kraft facility could become the world’s largest hydroponic cannabis farm, located just an hour east of Toronto. With an existing 25,000 sq. ft. facility, the company has an annual production capacity of 4,000 kilograms. Management plans to dramatically expand its operations within the building’s 3.8 million sq. ft. footprint with plans to become the the largest indoor producer of marijuana in the world.

CTV Segment Reaches Key Markets

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CTV’s recent segment focused on how legalization is giving new life for a former Kraft Foods Inc. (NYSE: KFT) factory. About ten years ago, the factory shut down and the small surrounding community lost around 1,300 jobs—which is significant for a population of just under 20,000 people. The plant had been operating since World War I before being acquired by General Foods (and eventually Kraft) back in 1989.

FSD Pharma acquired the facility, located just an hour from Toronto. The licensed facility has the potential for up to 3.8 million sq. ft.. Once the facility is completed the company forecasts 400,000,000 grams of marijuana production per year. The company is primarily focused on medical marijuana markets where the margins are most attractive and plans to hire more than 1,500 people over the long run, including R&D personnel, human resources, shipping and receiving, and other professionals.

Director Anthony Durkacz suggested that the facility could become an even bigger part of the town and country than it was as a Kraft facility, employing more people in higher paying jobs. Existing employees echoed these sentiments, saying that there has been a lot of interest in the surrounding community.

CNBC Segment Reaches Investors

FSD Pharma was also featured on CNBC—a leading financial broadcaster in the United States—earlier this month during its coverage of the upcoming Canadian cannabis market. Not surprisingly, cannabis has become a popular investment both in Canada and the United States. The industry has the potential to displace both the alcohol industry as a recreational option, as well as the opioid and pharmaceutical industry as a medicine.

The first of the four segments of CNBC’s coverage introduced the upcoming Canadian cannabis legalization milestone and featured a brief walkthrough of FSD Pharma’s facility. The second segment featured an interview with Director Anthony Durkacz. The third segment featured a further walkthrough of its facility in Ontario. And, the fourth segment featured an extended interview with Anthony on CNBC’s widely watched Power Lunch segment.

During one of the segments, Mr. Durkacz drew a comparison to the Internet bubble when asked if the cannabis industry was in a bubble, telling CNBC, “We are in a bubble — but we were in an internet bubble in 1998 that continued for another few years — if you did not make an investment in 1998, you missed a lion’s share of what could be earned in terms of return on investment.”

Looking Ahead

The coverage on both CTV and CNBC help bolster FSD Pharma Inc.’s (CSE: HUGE) ( OTCQB: FSDDF) (FRA: 0K9) credibility in the space with live footage of its facilities. In addition to raising its profile among investors, CTV’s coverage could reach millions of households in Toronto and potentially increase its consumer awareness at a key point in time.

The company could be a compelling investment opportunity in Canada’s burgeoning cannabis sector. In addition to its massive indoor facility, the company’s strategic investments and partnerships across the industry are paving the way for research, development, and distribution throughout the country and around the world.

For more information, visit the company’s website at www.fsdpharma.com.

Disclaimer

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-discl

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.