Prepared by the Crisis Manual Subcommittee of the Marketing & Advertising Committee, this manual includes proper crisis preparedness and management processes that can help... Crisis Communications Manual: A Guide for Crisis Communication in Cannabis (July 2018)

Prepared by the Crisis Manual Subcommittee of the Marketing & Advertising Committee, this manual includes proper crisis preparedness and management processes that can help protect a brand’s reputation and market share. This guide includes industry specific tools for crisis resistance, responsiveness, and resilience.

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