As cannabis consumption moves into the mainstream, we are quickly discovering how professional athletes don’t simply like cannabis, they need it – for its amazing medicinal and therapeutic properties. An article from Stamford Advocate lays out the picture:
Many cannabis investors will already have noticed the recent move by football great, Joe Montana, into the cannabis industry. Stamford Advocate notes some lesser-known names that have also entered the cannabis business: Al Harrington (NBA) and Riley Cote (NHL).
One of the consumer groups most interested in purchasing these cannabis products is professional athletes.
Motivated by this, Cote has done more than merely start his own cannabis business. He has also cofounded an advocacy group for former professional athletes: Athletes for Care.
While mindless media scribes and clueless politicians continue to regard cannabis as some sort of dangerous drug, back in the real world, cannabis only makes peoples’ lives better – including elite athletes. And it’s not just former athletes who want cannabis in their lives.
As The Seed Investor regularly reminds investors, cannabinoids (the active ingredients in the cannabis plant) are produced naturally within the human body. They are essential to promoting and maintaining human health.
For this reason, it should surprise no one that professional athletes find that cannabis not only improves their training (consumed before a workout), it aids in their post-workout recovery.
In that sense, cannabis could be considered “a performance enhancing drug”. However, the enormous difference between cannabis and chemicals like steroids is that cannabis is a completely natural substance that only aids performance indirectly – simply by generally improving the health of the consumer.
Cannabis + professional sports.
Only a few years ago (when cannabis ignorance still reigned supreme), that connection would end the careers of professional athletes – or at least attract major penalties from governing bodies. Today, there is a growing realization that cannabis and professional sports is a natural partnership, after and during the careers of professional athletes.
There is an obvious message for cannabis investors here.
If cannabis use can both improve the performance of healthy professional athletes and (greatly) relieve many of the medical issues for injured athletes, it can do the same for everyone.
No wonder that cannabis is steadily becoming a new consumer tradition among Americans. As cannabis stock valuations currently sit in a deep trough, this gives investors yet another perspective on the tremendous value proposition here.
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