Ryan Allway February 11th, 2019 EDMONTON, Feb. 11, 2019 /CNW/ – Fire & Flower, an independent corporate retail cannabis operator with operations in Alberta... Canadian Cannabis Retailer Fire & Flower Appoints Nadia Vattovaz Chief Financial Officer

Ryan Allway

February 11th, 2019

EDMONTON, Feb. 11, 2019 /CNW/ – Fire & Flower, an independent corporate retail cannabis operator with operations in Alberta and Saskatchewan, announces Nadia Vattovaz has been appointed as Chief Financial Officer.

Fire & Flower appoints Nadia Vattovaz Chief Financial Officer. (CNW Group/Fire & Flower Inc.)

Based out of the Toronto office, reporting to the Chief Executive Officer, Ms. Vattovaz will be responsible for managing the Fire & Flower’s finances including financial planning, management of financial risk and reporting.

Ms. Vattovaz comes to Fire & Flower with over 20 years of experience in the executive financial management of major retail brands across Canada. Prior to joining the company, Ms. Vattovaz was the Vice-President of Finance and Procurement for Holt Renfrew Company Ltd. Previously, Ms. Vattovaz was the Vice-President, Finance Shared Services and Systems and Associate Vice President , Retail Finance for Canadian Tire; Vice President of Finance for Bento Sushi; Senior Director, Finance for Maple Leaf Foods; and CEO of Azcar Technologies.

“Fire & Flower is pursuing an aggressive growth plan to become Canada’s cannabis shop with operations in all provinces and territories that allow for the private retail of recreational cannabis,” shared Trevor Fencott, Fire & Flower’s Chief Executive Officer. “Ms. Vattovaz’s extensive experience in financial management for retail brands will help shape the development of the company as our operations continue to grow.”

Ms. Vattovaz added, “The introduction of recreational cannabis retail in 2018 was a historic moment in the history of Canadian retail and I am proud to be joining the team at Fire & Flower to support their growth in this developing sector.”

About Fire & Flower

Founded by experienced legal cannabis entrepreneurs from the federal system, Fire & Flower is a leading independent adult-use cannabis retailer poised to capture significant market share in Canadian provinces that allow private retail. The Company will provide customers with expertly curated product selection and a best-in-class, education-driven customer experience.

This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as “forward-looking statements”) within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “may”, “will”, “project”, “should” or similar words, including negatives thereof, suggesting future outcomes. Management of the Company believes the expectations reflected in such forward-looking statements are reasonable as of the date hereof but no assurance can be given that these expectations will prove to be correct and such forward-looking statements should not be unduly relied upon. Various material factors and assumptions are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Those material factors and assumptions are based on information currently available to the Company, including data from publicly available governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of the retail cannabis industry which the Company believes to be reasonable. However, although generally indicative of relative market positions, market shares and performance characteristics, such data is inherently imprecise. While the Company is not aware of any misstatement regarding any industry or government data presented herein, the retail cannabis industry involves risks and uncertainties and is subject to change based on various factors.

Forward-looking statements are not a guarantee of future performance and are subject to and involve a number of known and unknown risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements.

Any forward-looking statements are made as of the date hereof and, except as required by law, the Company assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.

SOURCE Fire & Flower Inc.

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For further information: Media Relations Contact: Nathan Mison, Vice President, Government and Stakeholder Relations, [email protected], 780-951-1106


Ryan Allway

About Ryan Allway

Mr. Allway has over a decade of experience in the financial markets as both a private investor and financial journalist. He has been actively involved in the cannabis industry since its inception, covering public and private companies.

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