You are here: Home / Industry News / A cannabis entrepreneur was kidnapped and killed. Video shows suspects with a bag and rifle. November... A cannabis entrepreneur was kidnapped and killed. Video shows suspects with a bag and rifle.

In black-and-white surveillance footage, three people walk toward the oceanfront home of a millionaire tech executive. One carries a duffel bag. Another has a rifle.

Shortly after the footage was captured at 2:47 a.m. on Oct. 1, authorities say, Tushar Atre was kidnapped from the house overlooking the Pacific Ocean. The 50-year-old man was later shot and killed, his body left on land he owned in the Santa Cruz Mountains in California.

The Santa Cruz County Sheriff’s Office released the video Wednesday, hoping that someone might recognize the mannerisms, clothing or gait of the three, whose faces are not visible. An agency spokeswoman said investigators think the trio is responsible for the “horrific murder.”

“It is an eerie video,” the spokeswoman, Ashley Keehn, told reporters. “And it’s hard to watch knowing what the suspects did to Mr. Atre.”

Atre was the founder and chief executive of a Santa Cruz-based Web marketing and design company, AtreNet. Launched in 1996 after Atre and his colleagues “drove 3000+ miles in under three days from NYC to Silicon Valley,” according to its website, the firm lists Hewlett-Packard, Workday and GitLab among its clients. He was also a lover of the outdoors whose Instagram account catalogued him surfing, biking, camping and foraging for mushrooms. [Read More @ The Washington Post]

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